Evian Packaging by Paul Smith

I’d have to be very thirsty to buy fancy bottled water. But there is no way I could have missed this creative packaging act: a no-label look with Paul Smith colorful trademark stripes.

British fashion designer Sir Paul Smith philosophy is about colors, full of energy and fun. “Youth is a question of attitude,” he says. Sir Paul designed an understated, limited edition Evian bottle, accented with his personal statement—famous vibrant stripes to echo Evian‘s slogan, “Live Young”.

A dual emotional positioning for a no-label look: purity and color. I think that color can soften the precise and hard-edge purism of minimalism. Water with a bit of the unexpected. Thirsty now?

  1. Mark van Hees
    19.03.10 19:00

    Ehm… How is this minimalist? Sure it’s pretty, but it’s FAR from minimalist.

  2. Alex
    19.03.10 20:26

    And it still reads Naive backwards :)

  3. Vicky
    21.03.10 02:51

    Mark, maybe…one might respond to aesthetic expressions differently. Here minimalist design is made of clear glass and clean lines. It displays water with a no-label look to not detract from the product. I find this super clean, but not clean enough for you?
    Alex, I think it’s funny that “Evian” spelled backwards is “naive.” I wonder if it is a coincidence.

  4. david
    21.03.10 06:12

    beautiful bottle. evian doesn’t need a label.

  5. Vicky
    28.03.10 02:18

    I agree, David. The brand makes the packaging.

  6. Lilí Lu
    17.04.11 16:47

    Con sed o no compraría esta agua. La botella es demasiado hermosa