“Croissants, smoothies and boring chats.” At Puccino’s, a coffee retailer in the UK, you’re tagged with off-beat attitude messages that make you smile.
Designer and illustrator, Jim Smith, has created a scratchy pen-style brand identity for Puccino’s with a sense of humor. The coffee cup’s packaging gives you quirky messages as you interact with it. It’s almost the kind of child-like comments you would not say out loud.
A brand identity made of playful doodling and the banality of every day. Fresh simplicity that is strangely attractive. Is Jim Smith’s quirkily humor questioning the seriousness in art?