Heineken Icone Pure
Heineken and French designer ORA-ÏTO teamed up again after previous collaborations. Back in 2002 ORA-ÏTO received the ‘oscar for the best packaging’ for his aluminum Heineken bottle. The outcome of the latest collaboration is a new limited edition set of 100% sustainable aluminum bottles; the Icone Pure.
ORA-ÏTO is the brand name of the designer Ito Morabito. Morabito describes his style as simplexity. He says:
All my designs look very simple, but I can tell you it is very complex to make it happen.
The new bottle is white with a green dotted inscription and featuring the iconic green logo of Heineken on the front and back.
- 09.08.2010 .
- Niels-Peter Foppen .
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- Package design
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- Bottle
- Designer:
- Ito Morabito + Ito Morabito
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- 2 comments
Not bad, but very reminiscent of this ltd edition coke bottle from 2005 I think: http://idd02hyd.eresmas.net/FranFusion.jpg
Plus it’s very inferior to his very first aluminium heineken design in my opinion, which was so good it didn’t that much of an update.
Beautiful design. Too bad it is filled with awful beer.