The Vitra Design Museum has decided the world has enough of “Design with a capital D.” and newness.
“Hidden Heroes: The Genius of Everyday Things“ is a new exhibition, at the Vitra Design Museum, from August 20 – September 19, 2010, in Weil am Rhein, Germany. It pays homage to 35 mass-produced objects that have become classics. Some of these common objects, Kleenex and Post-it notes are now generic words in English.
So what’s the appeal? A simple equation: practicality, simplicity, and sustainability. The modesty of these objects can inspire designers to endorse the “less is better” philosophy.
According to Jonathan Ive, “There’s an applied style of being minimal and simple, and then there’s real simplicity.” There is something here—and maybe hardly noticed and taken for granted objects, we use unconsciously, can be authentically cool.