Swedish design and marketing agency Forsman & Bodenfors created, as part of IKEA’s kitchen appliance campaign, an unconventional baking book. According to F&B it was “the perfect way to ensure a connection between IKEAS kitchen appliances and one of the best things you can do in a kitchen: baking.”
Hembakat är Bäst (Homemade is Best) gives you an overview of fantastic traditional Swedish recipes; biscuits, buns and cakes. The design is inspired by high fashion and Japanese minimalism and gives a great overview of the necessary ingredients. Evelina Bratell (styling) and Carl Kleiner (photography) are responsible for the perfect geometric aligned composition of ingredients.
A piece I would like to add to my collection of (cook-)books. The great news is that the book is available for free! Unfortunately the only place you can get it is the kitchen department of Swedish IKEA stores.