Posters by Emil Ruder

Recently I found this great set of minimalist posters by Emil Ruder, Swiss typographer and graphic designer. Ruder (1914-1970) played an important role in the development and dissemination of the Swiss Style.

“Typography has one plain duty before 
it and that is to convey information 
in writing.” – Emil Ruder

He has helped, together with Armin Hofmann, to found the Schule für Gestaltung, Basel (Basel School of Design), and was known for encouraging his students to be more concerned with precision, proportions and the role of legibility and communication with type.

  1. eili
    11.10.10 16:30

    classic german graphic design – timeless !!!

  2. eili
    11.10.10 18:59

    classic german graphic design – truely a piece oft art !!

  3. Robin Lundgren
    13.10.10 12:55

    More of this is needed on the streets of todays society. If any company wants to sell anything to me they need to go more with this type of graphic advertisement :)

  4. Mark Bell
    13.10.10 20:42

    Understated and classy. Ruder and Muller-Brockmann are two huge influences on my design.