Aether Apparel

If you haven’t yet managed to find yourself a suitable minimalist piece of outerwear for this winter, have a look at Aether apparel.

Aether specializes in producing technical performance outerwear in a clean cut minimalist design. It was founded less than a year ago by two former film producers from Los Angeles. They felt there was a gap in the market:

We could either go to the obvious performance-driven clothing lines, thus sacrificing design and style, or shop the more aesthetically pleasing lines and sacrifice performance.

And so they created Aether: clothing that does combine technical fabrics with sophisticated design.

Owning one of these myself I can really say: this one’s a winner!

  1. Knon
    02.01.11 16:38

    You might also like what’s going on at http://www.nau.com/.

  2. Gonzalo González Mora
    02.01.11 22:49

    Wow, this is amazing. Knon, if you know of any other site like nau, please do share, it was great! Thanks to both of you.

  3. Long Tran
    03.01.11 06:09

    I have several jackets from NAU. They’re amazing.

  4. Derek
    03.01.11 07:17

    I like the clothes. Very clean lines and unmessy to the eye.

    Alas, also very expensive for my er, very modest amount of wealth.

  5. Mikko Vierumäki
    03.01.11 14:04

    Clean, timeless and aesthetic.

    Just added Stormy 2 – Jet Black to my http://svpply.com/mikko collection.
    A must get!

  6. Carl MH Barenbrug
    03.01.11 16:38

    This is a beautiful collection. Simple, but so very stylish. No doubt ridiculously expensive though.