EXTRA
Italian furniture brand Extra, founded and directed by designer Henry Timi, has recently launched its website redesign. The beautifully executed website design is the result of Italian visual communicator Demetrio Mancini‘s work.
The Extra website features some wonderful minimal pieces by a design collective including Claudio La Viola, Federico Delrosso and Mario Nanni.
Mancini explains the design process behind Extra:
The biggest challenge working on the Extra website was to be coherent with the extremely minimalist philosophy of the brand founder Henry Timi. He asked for a very simple black and white website with a clear and consistently visible navigation interface.
Some of the finer details, such as the thumbnails of the products over the list of alphanumeric codes, or the inner zoom in the catalogue pages, added some dynamism and functionality to a rational and rigid structure.
With such pure and blissfully simple information architecture and style, the works of these furniture designers have been showcased superbly.
- 13.09.2011 .
- Carl MH Barenbrug .
- Tags .
- Category:
- Web Design
- Object:
- Product site
- Designer:
- Demetrio Mancini
- Share .
- 1 comment
We should all be so succint. :)
I quite enjoy the minimalist trend of websites of the past years – after all the David Carson inspired noise in graphic design, it’s very refreshing.