Guidone has taken a minimal, yet unusual approach to the concept of this book. He explains:
It is a blank book with a pretext to imagine a story, a book that you could write yourself, day after day; It is a white space to imagine, you can also leave the pages blank and fill them in with simply your thoughts.
I like the idea it is not a notepad or a sketchbook per se (although it could perhaps be used as such), but instead it is a book to encourage storytelling. My Book is available in brightly bound red, white and black.