This laconic and visually stimulating packaging has been recently unveiled by Australian beverage manufacturer Capi. The company specializes on carbonated drinks and mineral waters. Capi’s brand claim includes producing pure, clean, and refreshing beverages from the finest natural extracts and botanicals. With the statement like this, it comes as no surprise that the packaging follows the idea of clutter-free simplicity. Here is how CIP Creative, the force behind the project, describes Capi’s new visual identity:

CIP Creative were engaged to create a Strong Brand Mark and distinctive packaging. When creating the brand and associated labels, we aimed for a crisp, fresh, no nonsense visual language puled together by a sharp logotype.

I love how the font corresponds to the shape of the bottles, making words big and tangible. And with nothing to obstruct the view of the contents, the product can speak for itself.