Minimalissimo


Timepiece company Uniform Wares commissioned UK-based creative consultancy Six to design a series of promotional mailers, stationary suite, gift vouchers, watch box inserts and supporting gift wrap materials for their wristwatch collections.

All of the printed material was designed to reflect the simplicity of the company’s pared-down aesthetic, based around a philosophy firmly rooted in classic British design and contemporary styling. The use of strong, contrasting, albeit neutral colors is used throughout the series, finely complementing the wristwatches’ minimalist designs.

I’m especially in love with the subtle use of the identity on the watch box, as well as the bold simplicity of the gift voucher numbers. The vector illustrations of the designs are beautifully expressive as well… Also, I’m having a hard time choosing a favorite watch!

 

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  1. Ben Dover

    My favorite brand for watches and the graphic design doesn’t let down either.

    Nice.

  2. Great work. I’m less enthusiastic about the watches. They are battery-powered, which makes them affordable, but real watches have a mechanical movement, at least in my opinion.

 

 

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