London-based designer David Weatherhead strikes again, having paired up with GOODD for Thorsten van Elten in designing the Primary Clock. Made from solid 3cm Douglas fir with a screenprinted face and a German Quartz time mechanism, it comes in two styles, one with a half circle of color (Half) and the other with segmented blocks of color (Segments). Half can be hung three different ways, displaying the color part either on the bottom, the right side, or at an angle. Each clock is unique despite its repeated screenprinted design, due to the variation in wood-grain that stands out even through the color.
David’s objects are born from his interest in the everyday and in designing things with a particular gesture and semantic. His inspirations come from everything, from the Bauhaus to a road safety sign. The Primary Clock is a beautiful exercise in simplicity and well-crafted objects (for instance, the clock is hung with a key-hole fixing so it sits nicely and flush against the wall).