The design itself is based on simplicity and practicality. Hellstrom also wanted the hanger to subtly blend into its surroundings whilst maintaining an elegance. Hanger A consists of basics, that is, omitting extraneous materials and decorative elements.
A lot of hangers/systems take too much attention away from the function and also the clothes on display. However, this does not mean that the design aesthetic of a simple hanger is not important, and so I worked on not “overdoing” it.
The hanger is handmade, comprised of Swedish pine measuring 2x3x80 cm, painted in white egg-tempura and is suspended from white linen string. A larger version of Hanger A has also been designed in black and measures 2x3x125 cm.