Lately I am much more interested in graphic design, so that is why today I bring you another piece of great minimalist rebranding for Norwegian Shipowners’ Association, in this case, a project developed by the Norwegian Neue Design Studio.

Norwegian Shipowners Association has around 160 members – shipowners in the tanker and bulk transport sector, short sea sector and offshore activities. We wanted to create an iconic, simple and elegant identity that would communicate NSA’s universe as well as being serious, bold and forward-looking, showing NSA as a competent and global actor.

Again I find this to be very effective work, with a great combination of simplicity and symbology, representing the open sea using just two rectangles in different blue tone colors. I hope to discover and share with you similar rebranding works that are just as impressive!


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  1. Hiroshi Sugimoto comes to my mind, but the project, as a whole, looks great, indeed.

  2. @deOwar – if he’s the guy that supplied the image used on the U2 album then I see what you mean.

    Love the simplicity of the graphic design work used in this branding…



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