Minimalissimo


I’d like to momentarily look back to this 2012 ad campaign for Calvin Klein’s ck Watch + Jewelry brand. Calvin Klein and its segments are famously minimalist brands, and this campaign featuring long-time collaborator Lara Stone and Sean O’Pry doesn’t disappoint.

The images with Ms. Stone have been popping around the city of Barcelona this year and I was struck once again by the simplicity and flawless execution of the styling and make-up as well as the products themselves. The color palette of the featured image, for instance, is very striking in its pared down subtlety. As a woman interested in make-up myself, I find the nude, “no make-up make-up” approach very appealing.

The campaign was produced under the creative direction of CRK, Calvin Klein, Inc.’s in-house advertising agency, working with French consulting creative director Fabien Baron and French photographer Patrick Demarchelier.

 

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