Minimalissimo


Singapore-based Foreign Policy Design Group are in charge of this beautifully simple branding and wayfinding design for the Steven Holl-designed Sifang Art Museum in Nanjing, China.

What I love about this project is that the graphic design draws its power basically from language. Oriental characters are typically very visual and graphic in nature, and the composition of Chinese and English create an elegant balance that stands strong on its own. The use of black to accentuate the branding material is also very elegant. What a lesson in simplicity.

 

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