The design challenge for BRR was to capture the essence of Antarctica – ‘The Earth’s White Box’ whilst retaining both the integrity of the scientific research and capturing the visual beauty of this majestic continent. The BRR team realised that information on this continent was like an iceberg floating in the ocean. As icebergs reveal a small section of themselves above the horizon whilst concealing a greater part underwater, there is a large percentage of information that still requires investigating for the betterment of our planet’s future. This way the studio BRR explains the rebranding made for the New Zealand Antarctic Research Institute, an entity responsible for developing, managing and executing New Zealand Government activities in Antarctica and the Southern Ocean, in particular the Ross Dependency. The result is a clean and plain, but at the same time very effective graphic design work, made with a simple combination of geometric shapes to appear as icebergs in the sea, as well as using a monochrome code and sans-serif typography. Just perfect!