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  • Alogon
    In 1966, Robert Smithson created a series of works called Alogon. The second piece in the series was exhibited at the seminal exhibition of minimalist work called Primary Structures in 1966. This piece is currently in the Museum of Modern Art collection. Of the work, Oxford University Press says: [E]ach [work is] composed of a number of step […]
    2011.02.08Adrian Clement
  • Bloc Brands
    To represent a timeframe isn’t an easy task, especially for an era known for its fearless utopian tone and rich variety. For this reason Bloc Brands dared to defy the odds and adopt a logo that embodies the strength of the communist era: two simple horizontal blocks is all it takes. Equally minimal and succinct […]
    2016.05.17Mateus Andrade
  • Axes
    Axes is a fantastic brand identity for a training centre located in the island of Mallorca, Spain. Its training sessions can be taken by distance thanks to methods of personal physical monitoring, with its primary purpose helping people reach their goal about feeling better with their Mind-Body. With this premise, graphic designer Antonio Prado created a minimalist […]
    2016.02.19Jorge San Luis
  • Lac Blanc Zurich
    Lac Blanc Zurich is a luxury line of detergent and fabric shampoo with a fantastic packaging design developed by mousegraphics, winner of the Studio of the Year in the The Dieline Awards 2015. Plastic white bottles, black typography and black minimalist graphics that explain the use of each product in a simplified but clear and effective […]
    2015.12.04Jorge San Luis
  • Geometric Dining Table
    On the lookout for an eye-catching, minimalist table? Consider the Geometric Dining Table by 5mm.studio from Kraków, Poland. The elegant geometric table is made of solid oak wood and sits on thin, but strong, reversed V-shaped powder coated steel legs. The legs look thin but are incredibly very strong. The countertop is finished with hardwax-oil which […]
  • Tribute to Adrian Frutiger
    On 10 September 2015, Swiss typeface designer Adrian Frutiger sadly passed away. Creator of some of the most used typefaces ever, such as Univers, Frutiger and Avenir, he influenced the direction of digital typography in the second half of the 20th century and into the 21st. Design studio Heury & Heury have made a wonderful Tribute to Adrian […]
    2015.10.09Jorge San Luis
  • Rebranding Minimalissimo
    Since 2009, Minimalissimo’s identity was focused on serif typography, specifically the beautiful Baskerville typeface. You may think this was an unusual choice considering serif type is undoubtedly maximal in form, however it helped shape an identity for Minimalissimo, but I suppose you could say that it never felt the most suitable option. With this in […]
  • brød branding
    Copenhagen-based graphic design studio 2Y recently introduced their conceptual visual identity for a modern boutique bakery, brød. It is to be located in Copenhagen, where the craftsmanship of breadmaking relives its splendour while the ever-growing popularity of bake-shops raises the bar for upscale bakeries. The creative minds behind 2Y studio, Olga Loy and Emil Galazka, […]
  • The Pressery
    In the last few years alternative ingredients brought forward a new wave of products to counter balance the dominance of dairy products on the market. That’s where almond milk steps in as one of the most interesting choices to join in on the soy, rice and coconut food revolution. UK-based The Pressery stands bravely on […]
    2015.03.31Mateus Andrade
  • Extenso Wine Bottle
    As it is expected, the label printed on a wine bottle represents the persona of the winery, so it’s no surprise to find brand identities based on traditional and rustic ornamentations. Taking the concept in the opposite direction for Carchelo Wines, designer Eduardo del Fraile created a double-feature concept showcasing the bottle in a modern […]
    2015.02.22Mateus Andrade
  • Luka Žanić Photography
    An identity, stationery and promotional materials design for the architectural photographer Luka Žanić, realised by Studio8585 — a Croatian design studio which provides simple and elegant brand solutions. The project takes advantage of a typographically challenging set of characters in the form of a monogram, cleverly framing Luka Žanić’s beautiful photography within the context of […]
  • A conversation with Håndværk
    We recently caught up with Håndværk to discuss the brand, its designs, fabrics, and future. Describe your path to creating the brand, Håndværk. We felt there was a void in the market for a label that was solely dedicated to high-end essentials — crafting each piece from the finest fabrics, and focused on the details […]
  • Samuel Watch Series
    I was recently introduced to the New Zealand fashion brand, I Love Ugly — specifically their simple, stylish and sublime Samuel Watches Series. The Samuel Watch Series features a simplified design for a timeless touch. The minimal design provides an everyday wear and features a silicon strap for something different, laser engraved logo, hardened glass […]
  • Hai Lien
    Hai Lien is a make up artist currently based in China, where she runs a make up academy. Her work covers skin care and colour make up and in order to initiate the wide market in the region into the true beauty of make up in a more effective manner as well as hand down […]
  • Copper Bracelet
    SIMON&ME is located in a small store, founded by Simon Freund, in Kreuzberg, Berlin where they sell selected menswear and hand picked selected goods. One of their goods is this beautifully minimalist copper bracelet. Produced in Munich by a blacksmith, the bracelet has an understated elegance. It is void of any logo, embellishment or detailing other […]
  • Switch Speaker
    San Francisco based audio accessories brand Native Union, strive to bring communication back to how it should be: simple and enjoyable. With this in mind, they have designed the award winning Switch – a compact, lightweight, and portable Bluetooth speaker. It pairs to your iPhone, iPad, or iPod touch with wireless ease, letting you listen […]
  • Slava Varsovia
    Last week, we featured a stunning collection of leather bags by TSATSAS, and I have recently been introduced to another of equal beauty – this time by the Polish clothing accessories brand Slava Varsovia. Slava Varsovia aim to highlight the significance of traditional craftsmanship. Hand-made by local artisans, Slava accessories are designed with passion that […]
  • Nothing Fancy
    There have been many exercises in paring down the wallet to the ultimate minimalistic design, but I believe London-based Taiwanese designer Chieh Ting Huang has arrived at that ideal quite successfully. Nothing Fancy is a collection of non-stitched minimalist solutions for the wallet, re-imagined for the contemporary lifestyle. Using only a foldable leather hide template […]