Italian full service advertising agency, Concept Store, based in Pescara, have designed this elegant, minimal and beautifully presented wine packaging for Vecchie Vigne. The design, lead by Marco D’Aroma of Concept Store, has a clear minimal layout for the label’s flagship store, Gentile, which includes a beautiful use of typography, spacing and colour contrast. The preciousness of the product is given by the care and study of individual details, ranging from the choice of paper and clever use of black and white lettering. The wine itself, is a red 2009 reserve, however I am unable to give you an opinion on the taste. If you happen to taste Vecchie Vigne at some point in the future, please share your thoughts. In the meantime, I hope you enjoy this packaging as much as I do.