The brand identity for The Contemporary Austin, a new museum in downtown Austin, is a project by the international design consultancy Pentagram, the result of which I think is wonderful. Like the name, the new identity system is built around a simple wordmark, a sans-serif typographic solution that spells out the museum’s name in upper and lowercase but highlights the “A” in the word Contemporary with a capital letter and a change of color. This capital “A” makes reference to Art and the city of Austin, and the blue color is inspired by the lagoon at Laguna Gloria, tying in nicely with the lighting featured in the building’s facade. The capital “A” can work by itself as a icon for the museum and The Contemporary can and is already being used as a shorthand version of the identity. No doubt, this is extraordinarily clean and simple work with plenty of subtle references.
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Around the web we can find many minimalist versions of logos and packaging of well-known brands, and these examples are usually made by students or designers as personal work. However in this case, Microsoft has developed a new logo, for its new operating system, Windows 8, based on the concepts of simplicity and clarity and using just a single blue colour. I think this is the most important point about the new logo. A representative explains: It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8. The new logo design has been made by Paula Scher at Pentagram and I really enjoyed it when seeing it for the first time.