It’s always refreshing to see amazing things coming out of graduation shows. Elin Klevmar from the Swedish School of Fashion & Textiles was shown at London Fashion Week this year for the first time, with her ultra comfortable looking collection. About her collection, Elin comments: I have always had an attraction towards the simple and the honest. And that was also my aim with this collection, to speak my loudest in a silent way. No need for shouting out loud. No need for unnecessary explanations. Aiming for that, every component and detail added plays an important role. A constant delicate balancing act. Where the space in between, the restful clean silent space is the most talkative. Personally, I’m loving the feeling of honesty in this collection. Very MUJI-esque.
Paul PJ Cheng
On a quest for less.
I’m starting to like Adidas more and more, especially after seeing the SLVR S/S lookbook for 2011. Sportswear is finally back to looking amazing again with the beautiful mix with classic items. Shot by Karim Sadli and styled by Jay Massacre, the results are not surprisingly minimalist and stunning. Can’t wait to work out next summer!
Hans Renzler is responsible for the beautiful design of this record, Denoising Field Recordings. The recoding uses denoising techniques, bringing trains, streets, swimminghalls and public transports, all to create a new experience. This interesting deduction method is matched beautifully with Renzler’s design of the transparent 12″ vinyl, in my favourite colour combination, white on white. You can find yourself a copy by contacting the guys at Wald Entertainment
Finally, a brand that is going into the food industry and giving it a new brand identity that turns away from all what we’ve come to grown accustomed to. PRIMVS FOOD, designed by NTGJ from Portugal, is planning on launching exclusively in Japan (of course), and a world wide launch at a later date. The packaging is a beautiful minimalist approach, with beautiful observation to detail. I hope they taste as good as they look, and hope they expand out of Japan fast as I need some harmony in my kitchen.
Fresh from Alain Monnens, Crane is a desk lamp that luminates while taking out minimal space on your desk real estate. Inspired by Japanese Origami Crane bird, the lamp is constructed from a single folded plate, minimalist in construction like origami, minimalist in every way. The foot, being part of the single plate at a straight angle, also minimises the space used, work space is retained underneath the lamp, where it is most valuable, tucking perfectly into the corner. Crane is designed for tossB, presented at Interieur 2010 Kortrijk, Belgium. Available in white, grey and black, fits perfectly with my minimalist colour scheme too!
This year, Olafur Eliasson joins Ma Yansong for joint project, Feelings are Facts, at Ullens Center for Contemporary Art, Beijing. It reminds me of the Weather Project at Tate a few years ago, the Weather Project, again Eliasson marries the space and the art itself wonderfully together. The result literally envelops the viewers completely. The artificial colours created by the fluorescent lights, really confuses the visitors by the use of fog, as it forces you to readjust your senses in this infinite space. The works are always something that must be experienced in person, if another work comes to your city, do take a visit.
MaxMara delivers again with this Spring 2011 ready-to-wear collection, and as always, proving that mass production doesn’t have to mean poor taste and quality, but even minimalist and chic. 2011 looks bright, which is exactly what we need after this long recession, with confident colours and cuts. Relaxing, and minimalist, just how I like it. All I’m waiting for is the men’s line!
Swire Hotels has found a niche in Beijing with its minimal boutique hotel, with the Opposite House Hotel. The super minimalist hotel, designed by Kengo Kurna & Associates, provides 99 guest rooms, with a home comfort palette of light wooden floors, glass, and fabric as room dividers. The aesthetics are carried perfectly throughout the lobby, bars and outdoor decks. With subtle suggestions of Chinese inspirations, the overall result is perfectly modern. There is a vivid contrast also between the restaurants, bars, pool and the rooms, where the purpose of each section is perfectly understood. Even the staff wears comfortable and chic uniforms that it’s hard to tell that they actually work there! This has become a tourist attraction in itself in Beijing, even if you don’t stay here when visiting Beijing, it’s worth to try out the cocktails at the bar downstairs.
Earlier this year Japanese designers Nendo presented the Clear Perfume Bottle during the Salone del Mobile in Milan. The bottle gives the illusion of either floating soft bubbles in air or water. The perfume is actually hidden in the cap, where the bottle suggests the invisible sensation of fragrance. How intriguing! Photo by Masayuki Hayashi
The Argentinean sculptor and painter, Lucio Fontana quite literally cuts through modern art, with these iconic paintings. The slashes through the monochromatic paintings, which he describes as an art for the Space Age, with which its concepts are very much ahead of his time, still lingers in my mind today. You can catch some of Fontana’s famous series “Buchi o Tagli” (holes or slashes) this month from the 27th of September at the Robilant+Voena in London.
I’m in love with Fray’s 2010 identity designed by London based graphic design consultancy, Build. From the choice of typeface, to the paper stock selection, the end result just bliss. It’s the lack of elements that opens up to more possibilities. Fray is a new venture from Simon Waterfall, and looks to change the way design agencies work, and hints that they are already working with 3500 staff. The minimalist business cards acts as a template, allows staff to write their names in the debossed blank spaces. The letter/invoice letterhead is another fantastic detail as well. How do you react to minimalist identities and how minimal is your business card?
We should have shared this on here much earlier. NowDoThis is so blissfully minimalist. NowDoThis is designed by William Cotton and Jakob Lodwick (co-founder of Vimeo), they voice, “How do you organize your day? A calendar requires you to predict the unpredictable. a to-do list can overwhelm you with data. I wanted a ‘boss’ to tell me what to do.” The end result is a form that sets out to do exactly what it states, absolute essentials, nothing gets in the way of what you’re originally setting out to do: the task at hand. Its breathtakingly simple structure is so pure, which makes this one of my most used tools in my daily work.