Back to basics and witty copy in plain English. The medication is simply called “help, I have a headache.” It’s a cool and smart design by ChappsMalina and Little Fury. The cheery packaging is made of recycled paper and is biodegradable. “We think a little help, honesty and kindness will go a long way,” claim Richard Fine and Nathan Frank, two advertising executives, who founded Help Remedies. Five percent of their profits is to help people get healthcare. Help Remedies aims at rebranding medicine with uncomplicated remedies and an eco-friendly personality. Simple labeling to attract those in need of a little help for calm. Now if they could only make “help, I am a maximalist.”

Swedish design student Petter Hanberger created this lovely, elegant visual identity and packaging range for Petite France. Petit France is a bakery/pastry/lunch cafe at Kungsholmen in Stockholm, Sweden. They have positioned themselves as a high-end bakery, and Hanberger’s work is a perfect visual match. The concept of a clean white front with colourful patchwork on the sides is as simple as it is flexible. Nice job, Petter!