Helvetica Coat Hanger
Minimalism can be reduced to one word: Helvetica. Italian-born designer, Massimo Vignelli, is a passionate advocate for the Helvetica typeface rational style. He claims that one of the virtues of Helvetica is the spaces that frame the letters.
The austere Helvetica typeface might not be your favorite choice. Some of us, typeface aficionados, have different degrees of affection for it—our pared down sans serif of choice. Others barely notice it. Our lives would be pretty fuzzy without a neutral typeface that sterilizes any word or phrase it touches.
Alegre Industrial, an industrial design agency from Spain, feels Helvetica has enough personality. Helvetica coat hanger, their Helvetica-inspired product makes us think about the Swissness of Helvetica. The “? + {“ hanger concept is designed for shirts; the “? + { + ]“ hanger concept for pants.
Helvetica’s glam factor? Its Swissness modern attitude. It was designed to not stand out and I think that’s inspiring. Perhaps intentionally, text should say something without any interference from the font style—font nerdiness. Don’t start me on Times Roman… (not necessarily a bad thing).
- 17.12.2010.
- Vicky Kaiser.
- Tags.
- Category:
- Industrial design
- Object:
- Coat hanger
- Agency:
- Alegre Industrial
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- 4 Comments.