
All About Tea is an expert wholesale tea distributor based in Portsmouth, UK. They source their tea from remote regions, to bring the best of the worlds flavours to a large audience.
Moving Brands were tasked with creating a new identity that would stand out. The identity needed to work effectively across their existing wholesale market, and enable them to grow into retail channels. It was also vital to communicate the founder’s passion for the art of tea.
I like it very much, such a minimal and modern identity for a tea brand will clearly make a differentiation in store.

Chocolate Editions is a nifty little venture by Mary & Matt that has been inspired by everything from rugby shirts, works by Sol LeWitt and David Hockney, and Neapolitan ice cream.
According to their website, Chocolate Editions is “a celebration of the candy bar as a perfect pop object” and for their products, they use “the highest quality ingredients and craft their chocolate bars in small, handmade batches”.
I love the design of their primary bars, which are based on Sol LeWitt’s Wall Drawing #419 and “a little razzle dazzle”. They are available through their website for $5 a pop.