Category: Package design

Capi

This laconic and visually stimulating packaging has been recently unveiled by Australian beverage manufacturer Capi. The company specializes on carbonated drinks and mineral waters. Capi’s brand claim includes producing pure, clean, and refreshing beverages from the finest natural extracts and botanicals. With the statement like this, it comes as no surprise that the packaging follows the idea of clutter-free simplicity. Here is how CIP Creative, the force behind the project, describes Capi’s new visual identity:

CIP Creative were engaged to create a Strong Brand Mark and distinctive packaging. When creating the brand and associated labels, we aimed for a crisp, fresh, no nonsense visual language puled together by a sharp logotype.

I love how the font corresponds to the shape of the bottles, making words big and tangible. And with nothing to obstruct the view of the contents, the product can speak for itself.

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Special Edition Coca-Cola Light

Coca-Cola Light is the sponsor of ARCO, the International Contemporary Art Fair that opens today in Madrid, and for celebrating it they have made a special edition of their classic bottle.

It is made of aluminium with a pearl white background and has two of the most representative icons in Arco: a red circle that indicates when a work has been acquired and a label that describes the work, including the tittle, measures and the technique used.

I really enjoy this kind of works where a brand reduce its image to the minimum expression.

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Peter Saville

Known for his iconic designs for Joy Division and New Order record sleeves, Manchester-born Peter Saville became a pivotal figure in graphic design and style culture ever since his first work for Factory Records in the late 1970s.

Encouraged by friend Malcolm Garrett from early on to discover the work of early modern movement typographers, Saville found their elegantly ordered aesthetic more appealing than the anarchic style of punk graphics and from them drew the inspiration for his first commercial project, the 1978 launch poster for The Factory nightclub in Manchester. When the club spawned the Factory Records label, Saville was named its art director and given unprecedented level of freedom to design whatever he wanted.

His body of work features many experimentations with printing techniques and further on with digital tools, but Saville is well-known for his refined take on Modernism and has worked with notoriously minimalist brands such as Jil Sander and Raf Simons. He has also recently designed the English football team home shirt.

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m_lab

m_lab is a project recently completed by Barcelona based company Espluga + Associates, whose area of expertise ranges through advertising, naming, graphic design, branding and many other things ending with …ing. m_lab is the first store of Mesoestetic in Europe (the company specializes in developing skin care products). The level of involvement Espluga + Associates had in this project was truly comprehensive. The work included visual identity, graphic design, interior design, branding and packaging.

I love how the lab-like sterility of the interior was made stylish by incorporating recognizable furniture pieces and familiar typography. Helvetica-driven signage and packaging make a great contribution to the overall design. The whiteness of the white is accentuated by the blue-tinted recessed lighting, which is another clever and beautiful detail.

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VODA

Alcohol packaging usually has a very traditional design because of the age of the brands, so this design by Maas Design for VODA vodka captured my attention.

The designers explain:

Alcohol packaging often looks to the companies past for its inspiration. Since this was a new brand conceived in the modern digital age we had fun with the idea of using the “play” icon recognizable from many of today’s digital devices. The contemporary design was meant to target a younger audience of vodka drinkers and players.

I would like to point out the visible cork: not only an interesting contrast in the design (old vs. new), but it also says ‘traditional quality’ in a contemporary jacket.

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Minimalism in a maximalist market

More minimalist effect in the maximalist market is the second edition of Antrepo Design Studio packaging project. Check previous post for first edition.

This new series has one more variation showing all brand names with simple text and same Helvetica font, without logo or corportate sign on it.

What is your choice in these 4 different variations?
1. Original variation
2. Simple variation
3. More simple variation
4. No logo variation

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All About Tea

All About Tea is an expert wholesale tea distributor based in Portsmouth, UK. They source their tea from remote regions, to bring the best of the worlds flavours to a large audience.

Moving Brands were tasked with creating a new identity that would stand out. The identity needed to work effectively across their existing wholesale market, and enable them to grow into retail channels. It was also vital to communicate the founder’s passion for the art of tea.

I like it very much, such a minimal and modern identity for a tea brand will clearly make a differentiation in store.

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5,0 Original

5,0 Original is a German beer from the Braunschweig/ Feldschlößchen brewery. It’s a no-frills beer, positioned in the low-price segment.

The packaging, designed by Germany’s Feldmann+Schultchen Design Studios, supports their unpretentious self-image: a simple two-colour label and crown cap, no pricey gold foil, and a purely text-based design.

I would say that the design works well for the brand… But is it minimalist? Your thoughts please.

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Pictogram Wine Bottles

Designed by German student Sascha Elmers, these pictogram wine bottle labels are cute and iconic, making the bottles visually appealing and minimal.

Simple pictographs are used to illustrate the relationship between the wine and the food with which it should be paired.

The definitive pictographs also act to substitute the lengthy descriptions often printed on wine labels.

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Stop The Water While Using Me!

I love the two-tone, type-only design of the Stop The Water While Using Me! packaging almost as much as I love the concept.

The designers, German agency KOREFE (Kolle Rebbe Form und Entwicklung), were given one dream of an assignment:

Develop a brand for a high-quality range of cosmetics that meet the increasing requirements of an ecologically aware society and set new standards in environmental protection. The innovation: the message is the brand.

Do you think they did a good job? I do.

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