“Croissants, smoothies and boring chats.” At Puccino’s, a coffee retailer in the UK, you’re tagged with off-beat attitude messages that make you smile. Designer and illustrator, Jim Smith, has created a scratchy pen-style brand identity for Puccino’s with a sense of humor. The coffee cup’s packaging gives you quirky messages as you interact with it. It’s almost the kind of child-like comments you would not say out loud. A brand identity made of playful doodling and the banality of every day. Fresh simplicity that is strangely attractive. Is Jim Smith’s quirkily humor questioning the seriousness in art?

Swedish design student Petter Hanberger created this lovely, elegant visual identity and packaging range for Petite France. Petit France is a bakery/pastry/lunch cafe at Kungsholmen in Stockholm, Sweden. They have positioned themselves as a high-end bakery, and Hanberger’s work is a perfect visual match. The concept of a clean white front with colourful patchwork on the sides is as simple as it is flexible. Nice job, Petter!