The winner of the Muji’s third annual International Design Competition is Yuki Iida’s Straw Straw. It is a straw that’s actually made from… straw! Somewhere along the way, we seem to have forgotten that the concept of straws originated from wheat straws – but of course! Nature has given us the ideal natural product for slurping soda, milk and what else. Competition’s judge Jasper Morrison went so far as to point out that like all the best ideas, Iida’s design is ‘obvious to the point of stupidity’.