In 2007, economist and politician Ricardo López Murphy ran for president in Argentina.
Art director Pablo Carrera and copywriter Alexis Álvarez of ad agency Savaglio TBWA came up with this smart and elegant concept for a tv commercial supporting his campaign.
The absence of colours, the clear voice, the well-thought concept – it all says ‘We are serious about our message’.
The commercial was awarded the Silver Lion in the Cannes advertising festival in 2006; López Murphy however gained only 1% of the votes…