Minimalissimo


Categorized “Typography”

Hey is a design studio working mostly in brand identity, illustration and editorial design. Small in size but very big in outreach, the Barcelona-based studio is much beloved internationally, with a marked a style based on simplicity and synthetis and a lovely use of color and geometry. Verónica, Ricardo and Mikel kindly received me for a brief chat about the process behind their very own brand of minimalist work. When you work with synthesis, ultimately you are seeking a concept, and for the most direct way of translating and communicating that graphically. Their poster work is prolific and one of their favorite ways to distill their graphic philosophy. Using the power of cogency — the capacity one has for remembering something visual — they create work that is immediately memorable. Hey always search for the essence in their concepts, and approach a problem with a methodical functionality that is refreshing and produces results that are so well-crafted they become endearing, like with their latest personal project, Every Hey — a daily Instagram feed where they illustrate characters from pop culture. Every illustration is created based on a modular grid system, without ornament, in an effort to optimize the eye in order for it to see better, a strategy they have applied time and again with their popular Monocle maps. The studio’s...


German creative studio Deutsche & Japaner, based in Mannheim, specialise in a variety of disciplines, such as graphic design, product design, interior design, illustration and scenography as well as conceptual creation and strategic brand escort. Earlier this year, the studio designed a limited edition book titled X / I / I. The beautifully minimal designed book (particularly the cloth cover) is the first in the series from TENWORDSANDONESHOT, presenting the featured artists from the blog in a printed publication. The blog and the book share the same rules in the sense that there are only ten words written by the artists to outline their personality and just one studio image to offer an impression. Each entry has been designed in a completely different style using various sizes and typeface for both imagery and comments, resulting in a simple yet visually interesting book.


Swedish illustrator and graphics designer Patrik Svensson has created a fantastically minimalist series of typography posters. The project is a visualisation of various movies by using only letters from title or other typography characters. Svensson explains what he wanted to achieve from the series: I have always been a fan of designers that integrate with the viewer to create a sort of game together. I always strive to leave some space for the viewer to fill. It’s a balancing act. The humour is also very important – graphics without a sense of humour is often dead to me. Personally, The Karate Kid, The Matrix and Basic Instinct are the stand-out designs for me.