• Spacebound
    Spacebound is a Melbourne-based Australian label and store focused on creating goods of the highest quality. It’s clear to see by browsing their exceptionally curated store that Spacebound strive to support like-minded brands and companies that share the same vision for quality design and production as they do. With a strong focus on apparel sharing […]
  • Jil Sander SS17
    Jil Sander Spring Summer 2017 is a symphony of forms. Pulling the house up from previous underwhelming seasons, Rodolfo Paglialunga delivered one that is refreshing and poignant — fittingly with the rest of Milan Fashion Week. The collection is a medley of pinstripes, black, white and warmer shades splashing on boxy silhouettes. The exaggeration is […]
    2016.10.22Nhat Vo
  • Notre Projet
    Notre Projet (“our project” in French) is a collaboration between a Swedish husband and wife team who express and share the same passion for art and design. Simple things in everyday life such as shadows on a wall, typography or foldings from a napkin, can really inspire us. Through a design process we try to capture […]
  • MAX.TAN SS17
    Modified and deconstructed shapes, as well as a rebellious attitude, have always played a big role in the design of Singapore based fashion brand MAX.TAN. For Spring/Summer 2017 the design team chose to deconstruct androgyny. Which means that it’s not all about dressing women in men’s clothes or vice versa. Androgyny is more than just […]
    2016.10.17Jana Ahrens
  • Coltrane
    Quiet and understated: that is a description we’ve heard pretty often when it comes to minimalist fashion. But honestly, having a look at the latest Coltrane collection, these words take on a totally new meaning. They are transcended into a feeling of soft and warm effortlessness that is very tempting to dive into and never […]
    2016.10.10Jana Ahrens
  • Objest
    London based lifestyle brand Objest has a mission: create thoughtful, personal design without being too serious about it. The focus on high quality objects with a playful twist is what constitutes their name. Objest’s latest collection of wristwatches demonstrates that it is actually possible to take care of material honesty, simplicity and clarity while keeping […]
    2016.10.03Jana Ahrens
  • Senscommon Cyclist Raincoat
    Senscommon has updated rainwear standards in creating its first product in the form of the Cyclist Raincoat — a breathable, lightweight over-coat fully adapted to cycling motions. An urban lifestyle essential, determined to be a pure minimalist techwear item. State of the art technology melding with a simple utilitarian design, the raincoat is intuitive in use on […]
  • Bao Yao Fei
    The Hague based fashion designer Bao Yao Fei is a true discovery. Usually, writing an article on a designer with compelling images or exciting concepts starts with extensive Google research. With newcomer Bao Yao Fei this led to a very meagre result. But the few connections that could be made already showed a striking know-how […]
    2016.09.26Jana Ahrens
  • Tapered Tote
    Working in a family business may be a trying experience for some, but for sisters Emily and Jessica Hadden of British accessories brand Alfie Douglas, it seems the family bond can only enhance their products and working environment. Introducing a new addition to their 2016 Alfie One Structured Collection, the beautifully simple Tapered Tote is already a […]
  • Point Line
    Straight to the point: That’s the new approach Agata Bieleń found for her current collection, Point Line. The Polish contemporary jewellery designer made it her specialty to examine the line in three-dimensional space. This time she had a look at it from the front, and what she found was the point, the circle, and subsequently […]
    2016.09.05Jana Ahrens
  • Article & Goods
    San Francisco based designer and founder Sam Chen grew up surrounded by people working with fabrics and in fashion. He was taught how to hand sew at a very young age and he regularly visited his seamstress mother at a garment factory. This upbringing motivated him to build a successful career in the fashion industry. […]
    2016.08.29Jana Ahrens
  • ETQ FW16
    While big names in the sneaker industry are pushing designs that signify their respective brands, either by using a well known logo mark, reinterpreting a previous design, or even complicating the shoe’s outlook, Amsterdam-based sneaker brand ETQ keeps it simple; and it’s effective. Nowadays in the age of easily accessible fashion, it’s difficult for lesser-known […]
    2016.08.27Nhat Vo
  • L.W.B. by LIFEwithBIRD
    Great minds think alike. But it’s even better when great minds choose to put their energy into a shared idea and then focus on where their minds work differently. Everyone brings something individual to the table as is the case with Bridget McCall and Nikolas van Messner, who established Melbourne based fashion brand LIFEwithBIRD together […]
    2016.08.22Jana Ahrens
  • Line Collection
    A labour of love, the Line Collection timepiece sees a clear dedication of combining honest craftsmanship and meticulously deliberate design. Born from a place of an unidentified need, Glasgow-based Nomad founders Alan and Kelsey saw a want for a non-generic and purposed timepiece offering. Teaming up with celebrated London-based industrial designer Samuel Wilkinson, the vision of the […]
  • THEY New York
    Two things are immediately striking for the minimalism enthusiast when looking at THEY New York‘s collection of beautiful sneakers — one is the astonishing craftsmanship involved in the shoes’ embedded geometric shapes, another is the excitement those unexpected shapes cause on the viewer. THEY is founded siblings Jack and Angela Lin and Steven Jung, three Manhattan-based friends who […]
  • Berayah SS16
    Especially in a fast-paced design environment like fashion, it is important for creatives to constantly hark back to their most personal inspirations, their own story, to stay confident and idiosyncratic. This means opening up in a way that can be quite challenging. For Hong Kong-based womenswear designer Enoch Ho this means relying on his faith. […]
    2016.08.08Jana Ahrens
  • Saint Studio
    Saint Studio is a multidisciplinary design studio based in Brazil, specialised in smart minimalist apparel, accessories and original art pieces. Creative director Caue Nunes tastefully handles the exquisite combination of simple geometric lines, high-quality materials and a slight hint of tropical influence. Their Instagram gallery is a perfect extension of the brand’s visual quality, mixing […]
    2016.08.02Mateus Andrade
  • Jil Sander SS17 Menswear
    Wide-meshed light sweaters complementing classic shirts, purist leather jackets and coats taking the role of blazers: these seem to be the building blocks of the Jil Sander SS17 menswear collection. The sweaters are neatly tucked in and layered with the aforementioned leather jackets, as well as clean lined trench coats and blousons that were stripped […]
    2016.08.01Jana Ahrens
  • IISE Accessories
    There are plenty of reasons to turn your gaze to South Korea when it comes to progressive fashion design. Seoul-based minimalist label IISE is one of them. The name translates into 2nd generation, though the makers of IISE won’t let us know why they chose it. But somehow the impression of a new start, honouring […]
    2016.07.18Jana Ahrens
  • Slava Varsovia Limited Edition
    Slava Varsovia is a Polish minimalist accessory brand which is based — as the second part of the name indicates — in Warsaw. We have been following Slava’s work since its founding in 2013, observing the intricate way in which designer Anna Szydlowska manages to create a really distinguishable brand experience in a market that […]
  • 1205 AW16/17
    Persistence, curiosity and a love for painstakingly precise details: That is how the collections of 1205, designed by Paula Gerbase, have been described so far. And her œvre for Autumn/Winter 16/17 confirms, even excel these notions. It’s not only the fit and the choice of fabrics that Paula — who studied at Central St. Martins […]
    2016.07.04Jana Ahrens
  • Black Wool
    Approaching Autumn/Winter 16, Warsaw based THISISNON again challenges my task of writing about them without using the phrase fashion brand. Because, as the designers themselves do not tire to emphasise: [We aim]… to design clothing that is independent of fashion and trends. We carefully select only essential elements to build beautifully minimal shapes. Our aim […]
    2016.06.20Jana Ahrens
  • Summer Essentials Pt.II
    Continuing our new fashion and accessories series by Minimalissimo — the essentials guide. Designed to simply share a handful of minimalist products to make certain areas of your life a little better, focused and refined. The first collection is our Summer Essentials to help with the summertime pursuits many of us experience at this time […]
  • ONA Necklaces
    Born from the collaboration between Montreal-based designer Maud Beauchamp (co–founder of the design venture mpgmb) and ceramist Agathe Palavioux, ONA Necklaces are the surprising result of an investigative foray into a most unusual, unexpected source of inspiration: stethoscopes and other medical equipment. Despite this sterile, austere reference, the objects have a playfully geometric, even warm aspect, […]