
Simplified Clothing, or SMPLFD, is a north-american collective from Detroit that believes firmly in “less is more” and strives to deliver thoughtful imagery by means of bold, clever and simple designs. Despite that straightforwardness, they aim to be thought-provoking:
We feel an enigmatic demeanor is more fashionable than the opposite so our designs merely elude to ideas, rather than state anything definitely. In other words, they are a door to enter, rather than a billboard that talks at you.
What I like about SMPLFD is their freshness. The world today is saturated with t-shirt designs that are a dime a dozen, and these just catch the eye in the middle of that busyness. I especially like the quirk of the featured cardigan and the reductionist Marlboro logo tee (which, admittedly, took me a moment to figure out).

Brothers Tim and Dan Joo of fashion brand Haerfest, based in New York, have developed the beautiful B Collection of bags for Spring/Summer 2012 as well as the Capsule Collection. The bags follow a reducible aesthetic, aiming for an understated and urban sensibility. Familiar yet unexpected is always an underlying direction taken by Haerfest when designing.
Influenced by 1960s minimalism, the SS12 B Collection includes four bags – two backpacks, duffel and tote – in a range of four colours – black, grey, red and navy. The Capsule Collection includes a backpack, two duffels, and a two handle tote in black and creme, designed exclusively for the LN-CC brand in London.
Simple, stylish and wish-listed (at least a duffel is).

Designers Aránzazu Moreno Berriochoa, Sofía Uquillas Zuloaga, and Alejandra Salvatore make up the Madrid based studio Antiatoms, designing and producing corporate apparel with the aim of making the brand’s values visible in each piece.
The Antiatoms Handbag, part of their Paper Containers collection is a particularly interesting piece. Measuring 20.5 x 24 x 15 cm, this beautifully designed and simple accessory gives a slight twist to the common brown paper bag we are familiar with. Instead, the bag uses 100% high quality leather making it an absolute delight to roll and hold.
I really like the subtle branding at the bottom of the bag – ideally located. Also, given the leather material, I think it would look even better over time. What do you think?

Brooklyn based clothing company Outlier have designed this incredibly durable, lightweight and waterproof Minimal Backpack. This design is all about the choice of material – the expensive, non woven dyneema. Perhaps not the easiest material to work with, non woven dyneema is a fibre stronger than steel with almost limitless applications. The fibres are bonded together in multi-directional panels. From making racing sails to replacing steel cords on freight ships to aerospace technology, non woven dyneema fibre is tailored to a huge variety of uses.
One of these uses resulted in the roll top backpack, that can be packed down to fit into a jacket pocket. Available in white, the Minimal Backpack could certainly be used on a daily basis, and would no doubt be a worthy, lasting investment. It doesn’t look too bad either.

It’s not every day you come across a real innovation in backpacks. Solid Gray is a solid backpack to carry and protect your personal items.
These bags feature a minimal folding hardshell design, EPDM foam lining and straps for keeping your tablet or laptop safe and secure, two interior compartments for keeping small items handy, a built-in document clip – so your papers don’t end up smashed at the bottom of the bag – and a flexible fit, which means your back will like it just as much as your eyes do.
I love it.

Los Angeles based design studio Otaat, directed by creative Albert Chu, have produced the stylish and minimalist Tromby Bag. When Albert contacted me after Minimalissimo previously featured the works of Otaat, to inform me of his latest design, I couldn’t resist sharing it with you all.
The long tote bag features a body with two straps – one exterior & one interior, as well as a single inside pocket, which lines the complete interior. One can carry the Tromby Bag as an extra-long tote with a single opening, or as a medium-length tote with a divider making two pouches.
Available in natural and black cotton canvas as well as Japanese indigo-dyed denim, this tote is so very practical.

c.dellstrand is a Paris based company founded by Swedish designer Chistoffer Dellstrand. Specialising in working with leather, Dellstrand’s inspiration comes from Scandinavian architecture and interior design, personal belongings and everyday life.
The designs are focused on true craftsmanship, patiently producing unique accessories in which the leathers are hand cut, carefully sewn together, while the edges are painted and polished by hand. One such accessory is the stunning laptopcase.ian. Made from only a single piece of cow leather and measuring 35.5cm x 29cm, this laptop case exudes elegance and is a fine example of the tradition of this craft.
Photography by Lexception and Damien Vignol.

Annett Bourquin and Kerstin Greve are designers from Lisbon, Portugal. Under the label of ANVE, they create objects that take their time, and become more beautiful with life.
Their Sacos de papel bags are particularly interesting. Although the association with an ordinary brown paper bag is easily made (Sacos de papel even means paper bags), rolling it up is actually a beautifully lo-fi and valid way to close a bag.
And of course it also creates a handle out of nothing; love it.

Pawling Print is an independent design studio born from the collaboration between sisters Trisha and Janet Snyder, focusing on environmentally responsible production and clean, understated design.
With a background in architecture, engineering and graphic design, as well as a notedly minimalistic aesthetic, the pair crafts patterns and objects for the home in both paper and linen, as well as a very popular line of screenprinted onesies for babies.
Their patterns and illustrations are very geometric and simple in essence, yet very elegant in their understatement. Personally, I’m a big fan of their Lines tote!

Otaat is a Los Angeles-based design label headed by creative director Albert Chu. The bags designed by the studio are offering the convenience of bags while minimizing the elements used for decoration only.
Otaat has released a second series of modern canvas carriers. Joining the Bagby and Tu Bag, the Space bag and Canoe bag follow in the same Otaat tradition of multi-function and usability.
I really like the simplicity and lightness of theses bags.