• Jil Sander SS17
    Jil Sander Spring Summer 2017 is a symphony of forms. Pulling the house up from previous underwhelming seasons, Rodolfo Paglialunga delivered one that is refreshing and poignant — fittingly with the rest of Milan Fashion Week. The collection is a medley of pinstripes, black, white and warmer shades splashing on boxy silhouettes. The exaggeration is […]
    2016.10.22Nhat Vo
  • MAX.TAN SS17
    Modified and deconstructed shapes, as well as a rebellious attitude, have always played a big role in the design of Singapore based fashion brand MAX.TAN. For Spring/Summer 2017 the design team chose to deconstruct androgyny. Which means that it’s not all about dressing women in men’s clothes or vice versa. Androgyny is more than just […]
    2016.10.17Jana Ahrens
  • Coltrane
    Quiet and understated: that is a description we’ve heard pretty often when it comes to minimalist fashion. But honestly, having a look at the latest Coltrane collection, these words take on a totally new meaning. They are transcended into a feeling of soft and warm effortlessness that is very tempting to dive into and never […]
    2016.10.10Jana Ahrens
  • Bao Yao Fei
    The Hague based fashion designer Bao Yao Fei is a true discovery. Usually, writing an article on a designer with compelling images or exciting concepts starts with extensive Google research. With newcomer Bao Yao Fei this led to a very meagre result. But the few connections that could be made already showed a striking know-how […]
    2016.09.26Jana Ahrens
  • L.W.B. by LIFEwithBIRD
    Great minds think alike. But it’s even better when great minds choose to put their energy into a shared idea and then focus on where their minds work differently. Everyone brings something individual to the table as is the case with Bridget McCall and Nikolas van Messner, who established Melbourne based fashion brand LIFEwithBIRD together […]
    2016.08.22Jana Ahrens
  • Berayah SS16
    Especially in a fast-paced design environment like fashion, it is important for creatives to constantly hark back to their most personal inspirations, their own story, to stay confident and idiosyncratic. This means opening up in a way that can be quite challenging. For Hong Kong-based womenswear designer Enoch Ho this means relying on his faith. […]
    2016.08.08Jana Ahrens
  • Jil Sander SS17 Menswear
    Wide-meshed light sweaters complementing classic shirts, purist leather jackets and coats taking the role of blazers: these seem to be the building blocks of the Jil Sander SS17 menswear collection. The sweaters are neatly tucked in and layered with the aforementioned leather jackets, as well as clean lined trench coats and blousons that were stripped […]
    2016.08.01Jana Ahrens
  • IISE Accessories
    There are plenty of reasons to turn your gaze to South Korea when it comes to progressive fashion design. Seoul-based minimalist label IISE is one of them. The name translates into 2nd generation, though the makers of IISE won’t let us know why they chose it. But somehow the impression of a new start, honouring […]
    2016.07.18Jana Ahrens
  • 1205 AW16/17
    Persistence, curiosity and a love for painstakingly precise details: That is how the collections of 1205, designed by Paula Gerbase, have been described so far. And her œvre for Autumn/Winter 16/17 confirms, even excel these notions. It’s not only the fit and the choice of fabrics that Paula — who studied at Central St. Martins […]
    2016.07.04Jana Ahrens
  • Black Wool
    Approaching Autumn/Winter 16, Warsaw based THISISNON again challenges my task of writing about them without using the phrase fashion brand. Because, as the designers themselves do not tire to emphasise: [We aim]… to design clothing that is independent of fashion and trends. We carefully select only essential elements to build beautifully minimal shapes. Our aim […]
    2016.06.20Jana Ahrens
  • Thisispaper Transfer Bag
    Warsaw-based Thisispaper has come a long way. Founded in 2011, the multidisciplinary design studio not only established a beautifully compiled blog, but also a set of invaluable magazines as well as a line of handcrafted minimalist bags and rucksacks. All of this can be either found at their newly opened flagship store or online, in […]
    2016.06.06Jana Ahrens
  • Linear
    Melbourne-based photographer Ray Ranoa‘s work is predominantly reductionist in style — simple backdrops, monochrome clothing, minimalist tailoring — yet they’re often filled with tension. Be it in his models’ facial expressions or body language, there is always something more to the misleadingly simple content of his photographs. Ranoa has previously worked with menswear brand Blair Archibald to […]
  • håndværk SS16
    New York based clothing essentials brand håndværk has been a true companion to our quest for a simple, timeless lifestyle for quite a while. Now they have released their Spring Summer 2016 collection and, as to be expected, it is a carefully designed and perfectly crafted set of everyday pieces that are ready to accompany […]
    2016.05.30Jana Ahrens
  • La Débraillée
    Everyone prone to an urban lifestyle knows that moment right before leaving the house: You choose your ensemble for the day. An outfit that looks classy, but will also handle any sudden change of weather. Then there is the choice of luggage. Will you carry around your whole office all day? Or do you only […]
    2016.05.16Jana Ahrens
  • Charlie May AW16
    Charlie May is a UK-based designer who has accompanied this publication for a while now, for good reasons. Her sense of minimalism is distilled further with every collection, bringing her growing experience into more and more sculptural and refined designs. The Autumn / Winter 16 collection succeeds at the most multilayered silhouettes so far, setting […]
    2016.05.02Jana Ahrens
  • RUH
    When not belonging to a religion with rules for clothing, it is sometimes hard to imagine from the outside how those devoted to it might go about choosing their outfits, their style. Soni Ruh switched from the outside to the inside view by converting to Islam a year ago. Soni found herself unsatisfied with the […]
    2016.04.25Jana Ahrens
  • MAX.TAN AW16
    MAX.TAN is one of the most reliable fashion labels when it comes to serious experimentation and poetic concepts based on ceaseless minimalism. The Autumn/Winter 16/17 collection is titled CLOISTERED, and deals with a universal longing, the longing for peace. Inspired by two very opposing uniforms — both strongly linked to the fragile question of peace […]
    2016.04.18Jana Ahrens
    Just imagine Scandinavian minimalism, Japanese precision, French elegance and Italian leather coming together in one collection of beautiful accessories. To achieve such a productive merger, it might be necessary to have an outside view, just like Budapest-based designer AGNESKOVACS has. Her current collection goes by the name of LIÉ, which is a French word indicating the […]
    2016.04.11Jana Ahrens
  • Too Damn Expensive SS16
    Too Damn Expensive. Typically that is not a positive connotation to be used in the context of fashion, or — quite frankly — any kind of consumable goods. Nevertheless, Norwegian fashion designer Elisabeth Vestli took up that phrase as a brand name. The ambiguous statement refers to the thoughtful design process and the high quality […]
    2016.04.04Jana Ahrens
  • Melitta Baumeister FW16
    Fall comes to Melitta Baumeister in shapes and abnormality. Her seasonal lookbook includes an image of geometrical lines with neon liquid coming out of a ventilator. And that is her statement — somewhere in the perfection of minimalism lies an imperfection or even a morbid backstory. That twist is the thing that makes designs exciting. Baumeister […]
    2016.03.26Nhat Vo
    UBI SUNT is a Swedish independent fashion label with a focus on contemporary wardrobe essentials and healthy slow business growth. We talked to creative directors Moa Wikman and Aidin Sanati to find out what drives them and where they are heading. Can you tell us a bit about the creation of your own label and where […]
    2016.03.21Jana Ahrens
  • Yohji Yamamoto Fall 16
    Yohji Yamamoto‘s work in fashion spans more than three decades now. And although he has created a very recognisable language of form over the years — sometimes even referred to as Yamamotifs — he has one thing in common with all the great old designers: every season will show a new and inspiring approach towards […]
    2016.03.07Jana Ahrens
  • Orphan Bird AW16
    In a very poetic way, the name of Sweden based fashion brand Orphan Bird evokes a sense of loss and delicateness. And indeed, the images of the current lookbook show the body as a tender creature, while the designs resemble a robust shelter against the outside world. The impression is intricate, but the craftsmanship is […]
    2016.02.22Jana Ahrens
  • Kill Baby Kill
    In the midst of the post-war cinema is the chilling and understated evil child sub-genre, an allegory about control and paranoia. Taking subtle cues from the universe of quirky characters, Hong Kong based brand Röyksopp Gakkai explores the silhouettes of kidswear from the 60’s. The collection, Kill Baby Kill, is an interesting ode to school […]
    2016.02.02Mateus Andrade