Minimalissimo


Categorized “Fashion”

The immaculate design and high end fabric choice of womenswear label 1205’s SS 2015 collection won designer Paula Gerbase the catwalk sponsorship of British talent identification scheme, NEWGEN. The show not only presented the very considerate silhouettes of her latest collection, but also its textures: by placing blankets made of applied high-end fabrics on the press seats, Paula gave her audience the chance to actually feel the amazing touch of qualities such as High Twist Wool Grid, Technical Featherweight Silk, Pleated Polyester and more. It is stunning how the current 1205 collection combines very classic craft with cutting edge fabric construction while never becoming too earnest. The lightness of her designs is due to an amazing balance achieved by very precise tailoring of cuts that convey a rather relaxed approach towards life. Colors are primarily muted, with a focus on grey, blue and white. And even without laying hands on the fabrics, the textures, purposefully combined in every outfit, make me feel the amazing touch just by looking at it.


By now, The Row, founded in 2006 by Ashley Olsen and Mary-Kate Olsen, has established itself in the fashion industry, breaking the common stigma about celebrities designing garments. Pre-Fall 2015 shows the designers in a more mature light, with a minimal approach to loosely fitted looks. The transformation of the summer months to autumn were seen in the colors of olive green, deep navy, blood orange, as well as off-white shades. A breathe of ease and comfort are present in the folds of drapes created by large pieces of fabrics. There seems to be no seams as the construction lines are obscured by that largeness and its shadows. The effect carries on and is complimented by a lack of excessive accessories, except for the sandals that accompany each and every look. That simple gesture points the direction of this collection to Western United States, where autumn is a slight breeze of wind with a gust of sand somewhere in the distant (see the set underneath the model’s feet). I love the poetic sense of this collection. Its minimalism is one that questions the human body to answer with a graceful response. Cohesively, Pre-Fall 2015 for The Row reminds one of...


Established in 2011 by Amy Venter and based in Durban, South Africa, Jane Sews is an artisan clothing and accessories line with a beautiful, fresh, simple aesthetic, prioritising uplifted feminine staples and timeless pieces. Every design element is carefully considered and close attention is paid to fine construction and finish. I love the airy simplicity of the pieces and the elegance of the accessories. The brand launches seasonal small run collections crafted from high quality natural fabrics, seeking to be both functional and easy to wear.


VOWEL‘s new Octa collection is one that interweaves found materials, whereby a new value becomes redefined. VOWEL is a collaborative effort of duo Beau Bertens and Eline Ceelen where their design philosophy is based on creating an archive of projects that balance on the border between art and design. Based in the Netherlands, their work is founded on archaeological, scientific and philosophical discoveries, together with reimagining their next lives. Octa is primarily a jewelry collection, which an overt emphasis on neck adornment. The series sees the repurposing of existing used materials, and thus infuse a new meaning to their function, through form expression. The palette is minimal and the resulting forms are streamlined and beautiful. This is a limited collection, and is available through their site. Photography courtesy of Benjamin van Witsen.


With her LA based eponymous fashion label, designer Shaina Mote sets a new standard in integrating a regenerative quality and versatility to a strong and distinct style. The new and exciting way she creates minimalist silhouettes with multi purpose details might be a result of her very personal approach towards fashion: I work quite intuitively and I think that for me personally the lack of formal training has allowed me to feel free to experiment to reach a conclusion with each piece. — Need Supply introduction I love the way Shaina Mote adds a hint of playfulness to her staple design. Over time, it lets you discover new ways to wear your favorite garments. It makes every piece even more combinable, while at the same time lifting it above other generic wardrobe basics.


It’s barely 2015 and Valentino, under the creative direction of Maria Grazia Chiuri and Pier Paolo Picciolo, presented their Spring 2015 Haute Couture collection in New York early this December. The garments were showered in a minimal color of white as an homage to the founder Valentino Garavani’s all-white collection in 1968. There was a new introduction for the Valentino aesthetic with which we, as fashion enthusiasts, are familiar for the past seasons—minimalism. I almost mistook the collection for Calvin Klein if it were not for the flows of laces that have become a signature for this Italian fashion house. There were no complications in the direction of the designs; the focus was on the constructions, solidity, and collectivity. The show progressed from off-white silhouettes in ivory or light grey, to end with a pure white strapless gown that demands attention of the viewers to its subtle patterns. Materials varied from cashmere to silk, creating a sense of luxe that relies on modesty rather than extravagance—the true essence of minimalism. Perhaps, for me, the highlight was the high collar in some of the dresses. The elongated effect that it has on the models’ necks gave an elegance to the walks,...


British brand, Alfie Douglas is a family of creatives, who design and make simple, minimalistic, handmade goods in England. I came across their collection of incredibly beautiful leather bags and accessories earlier this year, but it was a recent preview of their 2015 collection that got me rather excited to share their work. With clean-cut lines and simple colour design, Alfie Douglas create everything from oversized totes, backpacks and duffle bags to small pouches and tool-kit covers. Their structured backpacks being a particular favourite of mine. Our products are original. They are simple visually and in the way that they are made. Ingenious in the way that they can be adapted and customised in their function. Each one is different, singular, made by hand to be reliable and sustainable. Luxurious and timeless, a.d’s bags are made from a very small range of components which are common to all of their products — made to high specifications to last a lifetime.


Masahiko Maruyama who is behind the Japanese label Nude:MM created a delectable menswear Fall Winter 2014 collection. It is a monochromatic collection where architectural influences convolute trendy proportions of sportswear and smart casual in a mix of wool, linen twill and nylon. Exploring with layers and details of hoods, vests, lapels and belts, Maruyama presents a strong story of minimalist appeal and the familiar comfort of well-tailored menswear in his designs. Structured pliable piping at the coat hoods and adjustable slide-buckle cinch belts are some of the details that stand out in this collection made entire in Japan. This is too beautiful a collection to skip even though I discovered this late in the year. Photography by Masaru Tanaka.


Wide Eyed Legless is the blog and labour of love of Minneapolis-based designer and stylist Madelynn Furlong, who has now unveiled her latest project — The WEL shop, filled with highly curated goods that represent Wide Eyed Legless’ minimalist aesthetic and values. Drawn from collaborations with like-minded friends, WEL seeks to form a relationship between visual artists, designers and those who wish to inherit beautiful objects into their lives. We see ourselves as a “communal well” to partake of art and beauty — a place to celebrate the creator, the cerated and the space between. WEL’s selection of clothes, accessories, jewellery and art objects are beautifully offset by impeccable art direction and Liz Gardner and Bodega‘s styling. Everything in the shop is limited edition with only 10 or less of each piece, with most being even just 1 of 1. Photography by Caylon Hackwith.


After a break of three years from the fashion business, Japanese designers Hideaki Yoshihara and Yukiko Ode teamed up again to present an intellectual, powerful womenswear collection under the name of HYKE in Autumn 2013. While there is relatively little information to be found about the brand on the western web, the news available is impressive. HYKE produced an amazingly tight fashion video, created a capsule collection for the British luxury brand Mackintosh and will present its adidas originals collaboration in Spring 2015. The current HYKE collection totally wins me over with its serious, no-nonsense attitude, while still playing around with uncommon silhouettes and experimental prints. Nevertheless, the minimalist attitude is quite strong in every outfit. HYKE manages to stay simple and still convey a very peculiar and idiosyncratic approach towards fashion.


Honduras-born New York City-based Carlos Campos reveals a subtle monologue of rectilinear colors within his Spring Summer 2015 collection. Graphic lines take on the whole shirt or jumper as an entire palette, bleeding the forms from breast to sleeve, mid-rib to collar. Tracksuit-like pants quietly appear in his outfits looking no less sharper than pants that end above the ankles – it is all about the proportion, a key element in his approach probably influenced by his father who was a master tailor. Campos has the ability to deliver classic mens silhouettes throughout his collections, while maintaining a strong vision and direction for each one. This collection is a simple, minimalist one that encapsulates a casual yet sharp assemblage, perfect for welcoming Spring.


Let us have a look at COS. Thought up by the H&M group in 2007 and led by brand manager Marie Honda since 2011, the London based brand is keen to develop a tactile functional style that lives beyond the seasons. COS — which abbreviates Concept Of Style — proves that there is a chance for better quality and sophisticated silhouettes in the mass market. The Autumn/Winter 2014 looks also prove that the popularity of precise and sharp styling as well as elaborate photography has tremendously increased during the last seven years. The current collection itself is inspired by Patti Smith and Nick Cave, as well as the photographs of architect John Pawson.