Amsterdam based fashion label Avelon claims to whisper, not shout. Still, the word about its impressive, effortless yet sophisticated style has spread worldwide, starting with Erik Frenken taking over as the label’s head of design in 2010 and peaking with its first show in Paris for Spring/Summer 2015. But let us have a look a the current collection first. The sculptural but relaxed silhouettes are monochromely bathed in nude tones, black, white and an extraordinary jade green. Classic styles like sporty sweaters, basecaps and shirts are deconstructed, exaggerated in their shape and combined with feminine waistlines or hemlines. A perfect blend of streetwear and immaculate tailoring. Or as the designer himself puts it: Avelon is something that changes every season but stays close to its signature: luxurious yet raw, effortless yet directional, and feminine yet tough. But I have to say that the real goal of the brand is to create energy. — style.com review
Agata Bieleń has recently launched the Gold Line for 2014, a beautiful collection that amplifies the simplicity of geometry further from the last silver collection. Using simply gold for the entirety — the form, the fasteners, the connections, the joints — Agata has continued the Line series with such elegant minimalism and precision. The craftsmanship shines in these simple pieces, standing out in contrast to the textures of the set beautifully designed by Anna Szczesny of Witalis. Photographed by Kamil Zacharski, the collection with selected pieces of 18 carat gold can be purchased from Agata’s website.
Caoimhe Mac Neice’s Warp collection is born on the idea of designing in a different way. The designer emphasizes that that the whole point of the collection was to get out of my comfort zone. And that she did. The resulting collection is one of challenged forms, tailoring and going beyond the conventional. Conceptually, when each of the pieces is not worn, the shapes that they envelope are plain rectangles and squares, and they don’t look like garments at all. This idea is quite fascinating. The emphasis on reduction is reduced as the construction of the elements becomes the point of focus. Warp is a collection of forms that seem to live and interact with the wearer in their own organic way. The palette is minimal, and formally, from a pattern perspective, the pieces are clear of clutter. The resulting forms however, seem to take on a life of their own, as they engage with the wearer. This is an interesting concept; to assume the end user can influence the design intent, purely through engagement with a piece. The emerging designer’s current focus is on building her portfolio, and with a precedent like this, Caoimhe Mac Neice is one to...
It is not easy to trace the origin of the structured minimalist collection called LESS, perfectly set in scene by Shanghai-based French photographer Matthieu Belin. The designer Liao Dan seems to have limited herself to just this single, splendid collection. And so we don’t want to keep this discovery to ourselves, although it is a Spring/Summer 2014 collection. What is so fascinating about it? It is the skillful balance between traditional asian and european silhouettes, carefully reduced to its identifiable core. There is a contrast between delicacy and clarity in every outfit. All this framed by a choice of historical poses, embedded in contemporary scenery by photographer Matthieu Belin and the designer herself.
In the latest campaign by MLTV Clothing, Episode Five carries the theme of architecture and asymmetry within the casual contemporary menswear. Anna Sjunnesson who is behind the label, isn’t making a statement of style but rather, expresses in her designs a quiet yet mildly recusant attitude: in a shirt that is draped subtly on one side, in asymmetric forms layered under heavier fabric, and in a sweatshirt hoodie constructed by 2 scarfs. As she describes: Layers of shear fabrics and heavier knits construct an industrial look which is built up with folded sections, draped parts and asymmetric cuttings. By working between the fine line of feminine and masculine and challenging the norms; we strive to develop new functions, expressions and use. In its very subtle details, I admire Anna’s eye for the inconspicuous and construction in this minimalist collection. Shop this Episode. Images courtesy of Anna Sjunnesson.
The jewellery designed by Swedish silver and goldsmith Patrik Hansson, is as refined and minimalist as possible. It is easy to see Patrik Hansson’s roots in graphic design, an education he undertook before turning to jewellery. Basic geometric shapes like squares, circles and loops are layered and deconstructed precisely. Every detail is thought through, every perspective considered and perfected. So why didn’t he stick to graphic design? He finds inspiration in working with his hands. The crafting itself and the vibrant color of gold seduces him. And that is how he seduces us. For me it’s important to have one thing that catches the attention in a piece. It could be a cut, a line or something else as long as it’s adding to the work. In my opinion you could explore these shapes in depth. However elementary the shapes, it is amazing how Patrik Hansson’s designs provoke attention. Everyone longs to find out what the secret about them actually is. Every single piece is indeed special: they are more potent a statement in an outfit than any huge stone-encrusted piece of jewellery could ever be.
There has always been something so effortless about the way that Christophe Lemaire executes his cuts and silhouettes on the fabrics. Partnering up with Sarah-Linh Tran, his namesake label’s collection for Spring Summer 2015 is extra-enchanting with an easy, breezy vibe that many brands try to imitate. That ease exists in every fold and crease of the knee-length skirts, light trenches, belted dresses, and especially that one single sleeveless floral dress. In the spacious venue of the Bibliothèque de France, there is a presence of an invisible wind that made everything flow, and perhaps the only fixated thing are the viewers’ eyes on the garments. The exposed shoulders and deep neck cuts add a sensual element that communicates luxury that’s completely against what fashion conceives as luxurious as of late: the cool factor. The minimalism that Lemaire is after in this collection suggests a femininity that might be seen as ordinary, but never mediocre. After all, leaving Hermès can only mean more focus and complexity to the future of Christophe Lemaire. Photography courtesy of WWD
Rad Hourani’s latest Unisex Ready to Wear collection captures and entices a sense of curiosity and yet embodies pragmatism. The pieces are a curation of beautiful craftsmanship and are born through an avocation of non-conformity, as the essence of individualism. Hourani himself sees modernity as an odyssey free of rules, gender, age, seasons, boundaries and conditions. This collection is incredibly befitting. Born in Jordan, Hourani himself wears a plethora of hats; designer, photographer, filmmaker, and artist. His work is an attentive study of the human body that celebrates neutrality as a defining human trait. This RTW Collection, and his overall ethos is grounded on this principle. The resulting forms and silhouettes are bold, minimal and timeless. There is an obvious effort to allow the wearer to a freer way to live and through his mindset and that of his label, his passion is obvious. He doesn’t name his collections, he numbers them, so as to attest to not following trends. The palette, the shapes, the fit and the movement of his pieces are incredibly transcendent and of-any-time. I like this. Photography courtesy of the exquisite Rad Hourani.
Poland based fashion label NON just presented its very first, very beautiful, minimalist collection. The designs are based on classic geometry and spatial forms. NON strives for simplicity and emphasizes the unique structure of the material: Every piece is made of 100% Merino wool and every garment is produced to the highest standards in Poland. What defines us is an uncompromising quality dedicated to conscious, demanding women. I love the NON collection for its slightly abstract shapes, which still very elegantly underline the female body. And besides the visual aspect, it feels wonderful to wear the substantial but fine merino wool with all its amazing natural fiber characteristics.
Q Designs streamlined solution to charging smart phones has arrived. The Q Bracelet is now available for order. Initially conceived as a solution to the ever growing issue of decreasing battery life as smart phones are becoming more technologically capable. The solution is one that is about bringing technology and beauty together in a way that challenges the status quo and embraces the bold. Based in New York City, this ingenious product is one that allows technology to be supported by a form-meets-function device. Lightweight, this piece is available in brushed and matt black (for the gents) and polished and matte silver and polished gold (for the ladies). The resulting product aims to deliver on an ever growing problem, and was born out of a frustration of the designers of other available products on the market. Said to bring simplicity and creativity, the Q Bracelet aims to aid an over-sighted element of our tech-savvy lives and can recharge up to approximately 60% of battery life. Cords are now dismissed. Photography courtesy of Q Design.
Sally LaPointe’s Spring/Summer 2015 latest show at New York Fashion Week is truly sophisticated and beautiful collection. Within each individual piece, proportions of familiar elements such as boat necklines, bell shaped skirts, capped sleeves and vests have all taken on a new silhouette. Whether it is a play on the proportions of these elements, a refinement in the tailoring, the lines are blurred so gowns feel more relaxed and casual, and separates are styled to be more serious and formal. New York City-based Sally LaPointe brings a freshness to this strong, almost rocker-chic womenswear line. It is an approachable yet elegant minimalist collection that is simply very cool. Images courtesy of Style.com.
We recently caught up with Håndværk to discuss the brand, its designs, fabrics, and future. Describe your path to creating the brand, Håndværk. We felt there was a void in the market for a label that was solely dedicated to high-end essentials — crafting each piece from the finest fabrics, and focused on the details as the foundation to function. From the start, the ultimate goal was to create a label that we would love as customers, something that would make us proud. Our passion for fine fabrics was the main force driving Håndværk’s creation. Håndværk is an interesting & unusual brand name. Can you explain why you choose it? It is a Danish word that stands for artisanal, a trade, or handy-work. We felt it represents the soul of the label. At the core, we want to highlight that pride achieved by the craftsman with his honest work. We want to convey that making quality garments is a humble and tedious endeavour, miles away from the hype of the fashion world. We have always been huge fans of Danish design, specifically mid-century modern furniture — with the focus on simplicity, honest materials and function. These values influence how we go...