Minimalissimo


Categorized “Fashion”

Late last year we introduced you to the simple, minimalist and superbly designed branding and packaging of Håndværk by Savvy. The small, artisanal New York based fashion brand specialises in supremely luxurious pieces with a thoughtfully curated collection of high quality everyday essentials made from the finest natural raw materials and innovative fabrics. The label was founded by husband and wife Esteban Saba and Petra Brichnacova, who both share a passion for textiles. Their vision? To create a lifestyle brand grounded on the essence of quality craftsmanship and minimal design. From the grey mélange sweatshirt, cut from super soft loopback knit fabric — to the classic white cotton crew neck t-shirt — to the light grey pure cashmere scarf — this basic collection is filled with quality and a simplicity that has the minimalist in me wish-listing. Håndværk are also offering a 25% discount using the code: minimalissimo


The fine jewelry of Poland-based Agata Bieleń is easily recognized by its subtle geometrical lines and lightweight elegance. Encouraged by a friendly conversion with Scott Schumann — the man behind The Sartorialist — convincing her to do in her life what she really loves, she made sure to focus on her very own vision of design: The main inspiration for my work is the straight line. The most basic unit of geometry found in space. With this inspriation in mind, Agata created her latest collection by the name of SNOW QUEEN for pre-spring 2014. The collection is characterized by asymmetrical compositions of nature-like shapes — like twigs, branches and tree stems — while at the same time keeping the unit of a straight line as a basis. I love Agata’s clear vision, her minimalistic approach and the way she manages to always keep a touch of femininity to her delightfully raw designs.


Once again, Jil Sander has left her own label after expelling Raf Simons from the house in 2012. For Autumn Winter 2014, the brand’s design team took over to produce a minimal collection that proves even without a creative director, a show can still carry on its identity without any compromises. The collective effort has created a new Jil girl that’s both tomboy and feminine. With her popped collars and bright creepers, she knows where she wants to go, and what she wants to do. The outerwear and the pants especially emphasizes this masculinity undertone, while the floral dresses totally contrast that. With a few tailoring twists here and there (literally), there is an additional newness to what is seemingly ordinary. The trend of pastels is apparent through a combination of soft colors applied onto vibrant textures, from the glossy finish to the interwoven feel of knitwear. Accessories were simplified to small bags and exactly one pair of sunglasses, which I found quirky and humorous. All these elements fused together to elevate the energy of youth with an elegant manner. Although there was no innovation, the ready-to-wear aspect was highly regarded and the collection was wearable at its finest. In...


At the beginning of the year, Sydney based fashion brand, Uniform Studios (UNIF.M), announced their Autumn/Winter 2014 collection containing remarkably simple, stylish and undoubtedly sought after designs for both men and women. Like many simple, minimalist garments, it is the fabric and the details that make a design successful. Here, UNIF.M have carefully considered their fabrics, sticking to the classics — wool, silk, cotton, leather — fabrics of quality and wearability. There’s minimalism, elegance and a casual feel to this range that I really do appreciate. UNIF.M explains: We see this collection as an extension of our previous ranges. We don’t really like to limit our designs by one particular story or mood. We focus on each garment individually and tend to be item-driven. It’s the small details that may not be noticeable at first that make each garment loveable to us. We care deeply about the details. Photography by Bowen Aricò.


Longing to bring some of the tradition and attitude of Saville Row back to New York, Ashley and Mary-Kate Olsen named their Fashion Brand THE ROW. Under this simple name they create relaxed and timeless collections with a love for minimalistic silhouettes. Their style very much emphasizes the choice of fine fabrics and carefully constructed fits. Our core business are those pieces that you really want to have accessible to you but you don’t really want to worry about, like a great white button-down. (On Interview) The AW 14 collection is the most minimalist one so far. And as Maria Van Nguyen perfectly stated, it is the best example that a minimalistic approach does not necessarily need to result in crisp and sharp looks, but can be turned into soft and warm designs as well. It’s all about the silhouette and the perfect fit to keep the balance. Images courtesy of style.com


Co is the collaboration between Stephanie Danan and Justin Kern whose Spring Summer 2014 collection is elegant, minimalist, strong and feminine at the same time. The selection of material holds an important part in their direction of this collection. The tailoring of leather and draping of silk in their designs are seductive in both the style and the comfort in its essence. The forms of pouf sleeves, reversed Georgian V-neckline and draped, cascading silk bring much femininity to the monochromatic color scheme. The duo behind Co have impressed with the subtle elegance and easy minimalism with this collection. Photos courtesy of Style.com.


By transferring the shape of a common shopping bag into soft and snug calf leather, Hamburg based product designer Sandra Thomsen created a simple and most luxurious companion to carry your day-to-day necessities in a classy way. She calles it the Fluo bag. The disposable plastic bag recast in soft calf leather with standard proportions, right down to the punched out crescent handle and bottom placket. The bag becomes even more beautiful while using it a lot. The leather softens and will get a great patina. In my opinion the transfer works both ways. Not only does the leather refine the everyday shape of the original plastic shopping bag, but the plain, unlined cut also exposes the amazing quality – the shine, touch and the velvety nubuck back of the calf leather — perfectly. You can see it in the beautiful way the leather folds in when the Fluo bag is empty. Or in the nice geometric shape, accentuated by the leather polish, when you carry it around. A highlight.


Melitta Baumeister’s White Collection is a play on light, texture and shape. The main focus of the collection is a strict minimal palette of white, which is adhered to with rigor. The collection is a combination of oversized and exaggerated cuts and drapery that seem to use the human figure as a hanger, more than the focus. The fabric is the centerpiece, the adorned is the accessory. Originally from Germany, Baumeister recently graduated from Parsons New School with an MFA in Design and Society. Her work embodies the minimalist spirit and her discipline to the discipline is courageous and beautiful. This collection has been beautifully captured by UK photographer Paul Jung. Currently living and working in New York City, she is definitely one to watch. Photography courtesy of Paul Jung.


KIOMI is a newly established independent German fashion label with seasonal ready-to-wear collections produced throughout the year. Although their collections are not typically minimalistic in their aesthetic, I recently came across their exceptionally simple and stylish high-top shoes. Devoid of any external branding, the KIOMI mark is only featured on the inside sole of the shoe, maintaining a clean and essential appearance. I like this. Designed with 100% genuine leather, these high-tops are available in white, black and brown — the white certainly being the standout choice for me. There is not a lot more you can ask for when it comes to casual and comfortable minimalism in a shoe. Images courtesy of Zalando.


Embodied in the collection of Sydney-based label Ellery’s Pre Fall collection is a variety of rich fabrics such as brocade, velvet and duchesse satin, in the emphasized silhouettes of sculptured necklines and luxurious bustiers. Kym Ellery, who is behind the label, takes an innovative direction using flares, drapery and folds over the sleeves and collars to accentuate the volume of these pieces. At the same time, she maintains the femininity of the collection, keeping the design to a minimal while letting the softness of the curves and sculpted fabric reveal and accentuate the female form. It is this direction that makes it a bold collection, one that is unique yet familiar in the most recent Pre Fall shows of 2014.


This beautiful collection of geometric jewelry has been created by Phoenix based designer Melanie Shelor. Called Laminar, which means smooth, layered flow, the collection includes series of earrings and rings, all crafted by hand from silver. Here is how Shelor describes her work: Laminar is a project I began in 2009 as an exploration into the assemblage of shape, color, and texture in the form of jewelry fabrication and objets d’art. While jewelry at times is meant to be a signifier, I prefer to see it as an intermediary between the person and her environment – a kind of pattern or rhythm that visually negotiates the discrepancy between the two. I love the unadorned simplicity of these pieces. As if drawn in a single line, they appear airy and effortless.


Brands evolving out of a personal need for something not available on the market are usually the best. One of them: Berlin based spectacles manufacturer OWL. The team consists of three friends – a designer, a strategist and a coder – who were looking for timeless, classy frames offered for a reasonable price on the web. They consider a pair of glasses to be an important part of any outfit. That is why, from their point of view, it does not make sense to own a hallway full of shoes but only a single pair of spectacles. So they got to work and founded OWL: We create enduring pieces of the contemporary, well crafted and attainable. We sell the frames with high quality lenses in our beautiful and easy to use online shop, directly to good folks across the EU. However, when I look at OWL, I don’t just see the beautiful glasses. It’s the personal, relaxed and friendly way the brand communicates which really sets them apart from other online optic brands. That is why I am very curious about the carefully chosen real-world places they will find during the coming year, where they will make trying on their...