Minimalissimo


Categorized “Graphic design”

Marijana Gligic’s Type II Perfume is a prototype for the luxurious perfume bottle and package design. Its dedication to adhering strictly to minimalist lines and typography is to be commended. Gligic has made a concerted effort to express the luxury brand through its emphasis on form and one that would resemble forms found in nature, such as geographical crystals. The overarching concept was driven by a want to showcase the product and its packaging as sculptural work that can be showcased in an everyday space. I feel that this is both beautifully articulated and executed. The bottle itself is comprised of alabaster gypsum and was awarded for best packaging exhibited at the Belgrade Polytechnic College. Born and based out of Belgrade, Serbia, Marijana Gligic is one to watch. Awarded for her photographic work, editorials and graphic design, she is sure to continue to flourish through her considered disciplined dedication to beautiful simple design. Photography courtesy of Marijana Gligic.


French born designer and illustrator Thomas Danthony who is currently based in London, has designed N — a 42 page black & white book featuring a collection of graphite and ink drawings. Self-published, N is available in two versions, one of which is a luxury book with a hand made cover. The project was an experimentation by Danthony, differing from his commercial work, which allowed him the freedom to create a simple aesthetic. He explains: My goal was to take a bit of time off the computer to create something by hand, I was looking for a way to keep my commercial style, which is digital and to translate it on paper. To make it possible, it had to be simple, so I only worked with a pencil, a brush and some black ink. I then decided to design a small book to collect the series. I really enjoy the strong and simple compositions throughout. From the concept of the book, to the illustrations themselves, this is a superbly executed self-initiated project. There’s also a short video about N, which is directed by Tom van Schelven.


It is well known that for many years great design has come from the north of Europe, and this is another perfect example: Design From Finland, a project by the brand design agency Wekling from Finland -obviously- to indicate the origin of Finnish Design, a mark that grants The Association for Finnish Work. Wekling explains: Our approach to the design was very pragmatic. The mark has to work in internationally, so the words “Design from Finland” are required to make the mark’s meaning immediately understandable. We felt the mark also needed a visual clue or mnemonic that is memorable and recognizable. The “F:” -symbol meets this requirement, and can also be read as an abbreviation for “from Finland”. In addition, the “F:” -symbol has been designed to look like the Finnish flag. Wekling produced the circle shape as it is widely used in design objects and thus fits the visual language of many of the products it will be associated with. A simple design that transmits its message with intelligent solutions. The result? Elegance, efficacy and coherence. Bravo!


UK practice John Morgan Studio recently undertook the redesign of the prestigious London publication ArtReview, art directing and developing the design of each issue and special editions since September 2013 in an elegant, clean fashion. For the Future Greats issue, an annual special edition that that declares the artists to watch out for over the coming year, Morgan commissioned these whited-out portraits by photographers Luke and Nik, creating an experimental and disquieting set of covers that immediately catch the eye.


Mexican branding firm Anagrama have designed the visual identity for the high-end pastry and confectionery shop Xoclad, located in the Mayan Riviera. In a place bustling with tourist activity, Xoclad needed to communicate the area’s strong Mayan culture in a classy way that could never be called cliché or tacky. The designs are based on a contemporary interpretation of antique mayan art and architecture ornamentation, with a bold monochromatic labyrinth-like pattern as the central element for all the visual elements of the brand. A pop of candy-toned green and pink complete the color palette, with just enough brightness to complement the sober, clean feeling of the brand and leave a mouth-watering desire to consume their products!


Hai Lien is a make up artist currently based in China, where she runs a make up academy. Her work covers skin care and colour make up and in order to initiate the wide market in the region into the true beauty of make up in a more effective manner as well as hand down her secret method, she has decided to launch her own cosmetics range in China — Hai Lien CC Cream. The design of the branding and packaging of Hai Lien’s new cosmetics line is by minimalist, a boutique design studio based in Gangnam, Seoul, Korea. Their philosophy in design is one I am certainly familiar with and one that most certainly applies to Hai Lien’s branding: We believe good designs can be achieved not when there is nothing left to add, but when there is nothing left to take away. For this project, the designer’s explain some design characteristics: The distinctive staircase patterns are the motive of Hai Lien’s professionalism, and the classy black and white colour scheme will differentiate the range from showy colour scheme of its competitors on the shelf. From the minimalist aesthetic of the bottle, the type design of the logo, to...


Some months ago Moving Brands designed a new identity for Blank Digital, a New York-based boutique retouching and digital capture company. Blank were seeking a more effective strategy in order to help establish relationships with the top luxury, fashion and media businesses of the world. Moving Brands explains the design: We defined their brand narrative as ‘realizing image potential’ – an ambitious stance that focuses on the real business benefit they offer. The monochromatic identity system has an attitude and an edginess to appeal to their high-fashion audience. The mark references Blank’s own editing process; it appears to be at the point of mid-creation, but still elegant. The soft colour palette and typeface nod to the family-focused values and love of tailored, crafted elements, and characteristics of the business that were often referenced in workshops with the Blank founders. Most importantly, the system provides a sophisticated, flexible foundation from which their own work can shine. A wonderful piece of work, from the physical to the digital media, that set a guide for all applications of the brand, being a perfect mix between sophistication, simplicity and neutrality.


Savvy, a multidisciplinary studio based in Nuevo León, Mexico, are no strangers to Minimalissimo, having previously featured their outstanding branding of Casa Bosques Chocolates. Today we are celebrating their latest design work — the branding of fashion label Håndværk. Håndværk is the Danish word that stands for hand-crafted or artisanal, and the branding reflects Håndværk’s nature: elegant simplicity. Clean lines and a simple typographic treatment based on minimal Scandinavian and Japanese aesthetics, Savvy explains: We have communicated Håndværk’s quality through a graphic language that is based on minimal aesthetics, predominantly white. Their principle of simplicity and upmost quality is always reflected in all supporting materials, from their packaging to the language used for their texts. From the superbly simple and elegant design finishes of Savvy, to Håndværk’s clothing line itself, this is a perfect example of beautiful minimalism that is an absolute pleasure to share with you.


I am sure many of you are now familiar with the wonderful publications of the Bristol based Cereal Magazine and their beautifully designed products. It is one of their newest products that I am sharing with you today, just in time for the Holidays. These simple, minimalist Cereal Christmas Cards feature two styles: a tree and a mountain design, each printed on 350gsm Arcowhite paper. The blank cards come in a set of four (two of each design) in a white cardboard box, including white envelopes. I wasted no time in getting these cards for myself, which actually look even better in person, and make for an ideal way of presenting one’s holiday message.


Swedish graphic designer Oda Haugerud creates beautifully simple and carefully considered printed matter, combining analogue and digital techniques. Throughout her portfolio of self-initiated and academic projects, her subdued but potent style consistently shines through in lovely paper products. All of them results of thoughtful process and research, no doubt influenced by her multidisciplinary background in art history, film studies and art & publishing apart from graphic design. My personal favorite is the featured work Meteorit, a collection of  illustrations and products inspired by the event on February 15th of this year, when a meteorite was 2 minutes from hitting Malmö, Sweden before landing in Tjeljabinsk, Russia.


Systems is an exhibition of commissioned poster designs and ‘60s Braun products, presented in a single grid at the Walter Knoll London showroom from 25 Nov – 31 Dec 2013. The exhibition is curated by das programm and produced in association with Braun. An international group of graphic designers respond to the systematicity of Braun Design, each one of them notably minimalist, such as Experimental Jetset, Hey Studio, Ross Gunter, Antonio Carusone, Spin, Tomasz Berezowski, Spin and more. Featured here is Berlin–based studio Neubau‘s series of posters, exploring the concepts of Form, Typography and Colour. Find out more about each poster and the specific concept developed in each design. All the works are available for purchase as a limited edition of A1 prints, individually or as a cased set. I’d love one in my living room!


The Gentlewoman is a biannual magazine that celebrates modern women of style and purpose. From the same creators of men’s lifestyle and fashion magazine Fantastic Man, The Gentlewoman  offers a fresh and intelligent perspective on fashion that’s focused on personal style – the way women actually look, think and dress. Known for its elegance and simplicity, issue no. 8 of the magazine brings a truly pared down front cover featuring French actress Léa Seydoux. The Autumn issue also brought the launch of the magazine’s new website, designed by Denny Backhaus, true to the minimalist set-up of its physical publication. Beautifully designed, with a fresh journalistic perspective and gorgeous photography. Be sure to also explore the website, a virtual place where real women, real events and real things are enjoyed.