Category
Graphic Design

  • Sørensen Leather
    Copenhagen based design studio, Studio C, has produced a wonderful branding project in collaboration with Norm Architects for Sørensen Leather, a Danish design company, focused on quality and craftsmanship. The identity evolves around the idea of the simple Danish design idiom, but looking for an international appeal. A stand out feature Studio C’s the masterful design is the […]
    2016.05.27Jorge San Luis
  • Minimalism & Co Parcels
    Minimalism & Co‘s beautifully considered Parcels collection is the ultimate in gift candy. Expertly curated from a self-professed Minimalist herself, Aja Nicole Edmond brings together a very fine assortment. Established as either a membership, or a one-off purchase, the nub of said Parcels is a calculated package of goodies that are both minimal in aesthetic, […]
  • Beau Bertens
    Beau Bertens is an independent graphic designer from the Netherlands who encourages a sophisticated, pared down dialogue between content and form. With work ranging from books and magazines to websites and identities, Beau’s approach is conceptual, frequently monochrome and focused on considered typography, allowing these elements a balanced playfield in which content shines through. Collaborating […]
  • Bloc Brands
    To represent a timeframe isn’t an easy task, especially for an era known for its fearless utopian tone and rich variety. For this reason Bloc Brands dared to defy the odds and adopt a logo that embodies the strength of the communist era: two simple horizontal blocks is all it takes. Equally minimal and succinct […]
    2016.05.17Mateus Andrade
  • Love Aesthetics Notebook
    Love Aesthetics is a blog founded in 2008 by Ivania Carpio to create a digital space for her vision of thoughts translated both visually and textually. Her love for aesthetics has transcended clothing and takes form in product design as well. As part of the new Love Aesthetics Atelier, this beautifully minimal and entirely white uncovered […]
  • MIN: The New Simplicity in Graphic Design
    Simplicity in design is fairly divisive, often challenged because of how seemingly “easy” it is. Something I quite strongly, disagree with. I was recently introduced to an impeccably curated and insightful book that quashes the minimalism myth. When at its most accomplished, simplified graphic design is so well considered and so well balanced, that it […]
  • TMA-2 Modular
    Sequels impose an interesting challenge, as the success of the previous generation may cast a long shadow on the new effort; thus hindering the process to bring something new to the table. Danish audio design company AIAIAI, cleverly averted this problem however. The timeless design of the headphones remain, with its capsule design and stark […]
    2016.03.15Mateus Andrade
  • Less and More
    Epitomising minimalism in all its everything, Dieter Rams and his work is a point of reference for many a designer. Less and More is an expertly curated lens on said work. His envious body of work stretches his curious beginnings in craftsmanship, through his studies of architecture and later, to his fascination with industrial design. […]
  • Axes
    Axes is a fantastic brand identity for a training centre located in the island of Mallorca, Spain. Its training sessions can be taken by distance thanks to methods of personal physical monitoring, with its primary purpose helping people reach their goal about feeling better with their Mind-Body. With this premise, graphic designer Antonio Prado created a minimalist […]
    2016.02.19Jorge San Luis
  • Trinität Special Edition
    Japanese designer and art director Yuta Takahashi designed this special edition of the book Trinität by German theologian Michael Debus. This book is based on ‘Trinity’ which he told when he visited Japan in 2013 and 2014 in an attempt to explain his theory to the Country. The resulting two volumes were created to narrate […]
  • Margaret Howell Invites
    British fashion designer Margaret Howell has worked successfully in both men’s and women’s wear for nearly four decades, with a reputation for her take on fashion staples such as the shirt, lace-up shoe, duffle coat and trench coat, creating timeless, androgynous garments that marry traditional styles with modern appeal. In nearly a decade-long collaboration, London-based […]
  • Tribute to Adrian Frutiger
    On 10 September 2015, Swiss typeface designer Adrian Frutiger sadly passed away. Creator of some of the most used typefaces ever, such as Univers, Frutiger and Avenir, he influenced the direction of digital typography in the second half of the 20th century and into the 21st. Design studio Heury & Heury have made a wonderful Tribute to Adrian […]
    2015.10.09Jorge San Luis
  • Hikeshi Branding
    The choice of a mascot type representation of a brand is quite tricky, especially when a strong character is taken to the forefront of packaging design; everything rests on its shoulders. A Japanese brand taking this approach isn’t surprising though, but how it was done for Hikeshi is quite special and unexpected. Hailing from half […]
    2015.09.29Mateus Andrade
  • Rebranding Minimalissimo
    Since 2009, Minimalissimo’s identity was focused on serif typography, specifically the beautiful Baskerville typeface. You may think this was an unusual choice considering serif type is undoubtedly maximal in form, however it helped shape an identity for Minimalissimo, but I suppose you could say that it never felt the most suitable option. With this in […]
  • Studio AH–HA
    Lisbon–based communication & graphic design Studio AH—HA have been quietly and elegantly making waves since its establishment by Portuguese designers Carolina Cantante and Catarina Carreiras in 2011. Godfathered by French designer Sam Baron, and Benetton’s research centre Fabrica, the duo have been adding their beautifully unique, characterful and simple vision to a very diverse range of projects in a […]
  • Five
    Five is a stunningly beautiful, classically simple and tactile print by Barcelona-based studio Hey. Created as a New Year celebratory print for 2015, it comes in a range of different Pantone colours and pearlescent, coloured foil and is available in their online shop. Hey always search for the essence in their concepts and to make work that is […]
  • LinePosters
    LinePosters is a lovely collection of modern, minimal and graphic interpretations of popular city transit systems, created by graphic designer, Cayla Ferari and engineer, John Breznichy. The first poster began with an illustration of the NYC subway designed by Cayla for their first apartment together. Then, after receiving compliments and encouragement from family and friends, they designed a first […]
    2015.07.03Jorge San Luis
  • brød branding
    Copenhagen-based graphic design studio 2Y recently introduced their conceptual visual identity for a modern boutique bakery, brød. It is to be located in Copenhagen, where the craftsmanship of breadmaking relives its splendour while the ever-growing popularity of bake-shops raises the bar for upscale bakeries. The creative minds behind 2Y studio, Olga Loy and Emil Galazka, […]
  • SUITED
    Last week I was introduced to SUITED — a new beautifully designed biannual fashion and art publication with a singular mission in mind: to celebrate those who have found what they are well-suited for. The first issue highlights the latest work of fashion designers Melitta Baumeister and Rad Hourani, featuring remarkable photography by the talented […]
  • Luka Žanić Photography
    An identity, stationery and promotional materials design for the architectural photographer Luka Žanić, realised by Studio8585 — a Croatian design studio which provides simple and elegant brand solutions. The project takes advantage of a typographically challenging set of characters in the form of a monogram, cleverly framing Luka Žanić’s beautiful photography within the context of […]
  • You Have Too Much Shit
    So, how is a book named You Have Too Much Shit minimal? You may ask. Chris Thomas may answer, you’d be surprised. Based in London, UK, Thomas is a multi-disciplinary designer with a strong emphasis on graphic work with radical interests. Recently, he published a small self-help book titled You Have Too Much Shit. The […]
    2015.02.07Nhat Vo
  • Forms of Formalism
    The resurgence of print as an ideal platform to showcase content is fascinating, especially when you consider that it never went away completely; but simply battled for the public’s attention against electronic publishing and websites. Around the world it is evident there is a continuous process of customized, one of a kind design, designed for […]
    2015.01.25Mateus Andrade
  • Paintbox branding
    New York-based, Finnish designer Lotta Nieminen has recently updated her website with a year’s worth of projects, each of them refined and showcasing a mastery of subtlety, now a trademark of Lotta’s style. One of my favorites is the branding, art direction and website design for Paintbox, a modern manicure studio in New York offering classic manicures and a curated […]
  • Less
    Less is the story of a wine lover who wanted to make good wine affordable for all. His idea was simple: remove the superfluous and keep the essential. By selling his wine in bulk, our client aimed to reinvent the customer experience, inviting shoppers to fill their bottles directly from wooden casks at his shop. […]
    2014.09.26Jorge San Luis