Category
Identity

  • A-TO-B
    With a network of one hundred and fifty stores in the Nordic countries specialising in accessories and shoes, Venue Retail Group approached Stockholm Design Lab looking to create something new and refreshing in the bag retail market. After a complete study, the conclusion was that market did not offer any go-to locations that provided everything you need […]
    2016.08.12Jorge San Luis
  • Minimalism Life
    Minimalissimo’s passion is minimalism in design, and although that is our focus, we also understand that minimalism is more than an aesthetic. It can be considered and adopted in many different ways — whether it be how it affects the possessions you own, the way you approach design, how you style your home, how you spend […]
  • Feat. Produktion
    Feat. Produktion is a company that works in the fields of theatre, dance music and performance, and it commissioned creative digital agency Moby Digg to develop its new brand identity. Firstly, the new logo is the result of the abstraction of different dance moves, reassembled to compact compositions and based on simple geometric shapes; lines and […]
    2016.07.22Jorge San Luis
  • FIVE Olive Oil
    Bottled and distributed by Greek brand World Excellent Products, FIVE Olive Oil was introduced to the market with the ambition of being one of the finest premium olive oil brands in the world. To achieve this, the brand relies on a fantastically minimalist and elegant identity and packaging design, created by Greek studio Designers United, focused on reaching the international […]
    2016.07.15Jorge San Luis
  • Sørensen Leather
    Copenhagen based design studio, Studio C, has produced a wonderful branding project in collaboration with Norm Architects for Sørensen Leather, a Danish design company, focused on quality and craftsmanship. The identity evolves around the idea of the simple Danish design idiom, but looking for an international appeal. A stand out feature Studio C’s the masterful design is the […]
    2016.05.27Jorge San Luis
  • Beau Bertens
    Beau Bertens is an independent graphic designer from the Netherlands who encourages a sophisticated, pared down dialogue between content and form. With work ranging from books and magazines to websites and identities, Beau’s approach is conceptual, frequently monochrome and focused on considered typography, allowing these elements a balanced playfield in which content shines through. Collaborating […]
  • Bloc Brands
    To represent a timeframe isn’t an easy task, especially for an era known for its fearless utopian tone and rich variety. For this reason Bloc Brands dared to defy the odds and adopt a logo that embodies the strength of the communist era: two simple horizontal blocks is all it takes. Equally minimal and succinct […]
    2016.05.17Mateus Andrade
  • TMA-2 Modular
    Sequels impose an interesting challenge, as the success of the previous generation may cast a long shadow on the new effort; thus hindering the process to bring something new to the table. Danish audio design company AIAIAI, cleverly averted this problem however. The timeless design of the headphones remain, with its capsule design and stark […]
    2016.03.15Mateus Andrade
  • Axes
    Axes is a fantastic brand identity for a training centre located in the island of Mallorca, Spain. Its training sessions can be taken by distance thanks to methods of personal physical monitoring, with its primary purpose helping people reach their goal about feeling better with their Mind-Body. With this premise, graphic designer Antonio Prado created a minimalist […]
    2016.02.19Jorge San Luis
  • Hikeshi Branding
    The choice of a mascot type representation of a brand is quite tricky, especially when a strong character is taken to the forefront of packaging design; everything rests on its shoulders. A Japanese brand taking this approach isn’t surprising though, but how it was done for Hikeshi is quite special and unexpected. Hailing from half […]
    2015.09.29Mateus Andrade
  • Rebranding Minimalissimo
    Since 2009, Minimalissimo’s identity was focused on serif typography, specifically the beautiful Baskerville typeface. You may think this was an unusual choice considering serif type is undoubtedly maximal in form, however it helped shape an identity for Minimalissimo, but I suppose you could say that it never felt the most suitable option. With this in […]
  • Studio AH–HA
    Lisbon–based communication & graphic design Studio AH—HA have been quietly and elegantly making waves since its establishment by Portuguese designers Carolina Cantante and Catarina Carreiras in 2011. Godfathered by French designer Sam Baron, and Benetton’s research centre Fabrica, the duo have been adding their beautifully unique, characterful and simple vision to a very diverse range of projects in a […]
  • brød branding
    Copenhagen-based graphic design studio 2Y recently introduced their conceptual visual identity for a modern boutique bakery, brød. It is to be located in Copenhagen, where the craftsmanship of breadmaking relives its splendour while the ever-growing popularity of bake-shops raises the bar for upscale bakeries. The creative minds behind 2Y studio, Olga Loy and Emil Galazka, […]
  • Luka Žanić Photography
    An identity, stationery and promotional materials design for the architectural photographer Luka Žanić, realised by Studio8585 — a Croatian design studio which provides simple and elegant brand solutions. The project takes advantage of a typographically challenging set of characters in the form of a monogram, cleverly framing Luka Žanić’s beautiful photography within the context of […]
  • Paintbox branding
    New York-based, Finnish designer Lotta Nieminen has recently updated her website with a year’s worth of projects, each of them refined and showcasing a mastery of subtlety, now a trademark of Lotta’s style. One of my favorites is the branding, art direction and website design for Paintbox, a modern manicure studio in New York offering classic manicures and a curated […]
  • Less
    Less is the story of a wine lover who wanted to make good wine affordable for all. His idea was simple: remove the superfluous and keep the essential. By selling his wine in bulk, our client aimed to reinvent the customer experience, inviting shoppers to fill their bottles directly from wooden casks at his shop. […]
    2014.09.26Jorge San Luis
  • Connected Apps
    This beautiful example of minimalist graphic design has been created by Sydney based Zé Studio for the start-up technology company Connected Apps. The project included identity concept and development, as well as an icon set and animated monogram for use within the company’s app framework. Designers explain: In defining the identity for Connected Apps, we avoided […]
  • Hai Lien
    Hai Lien is a make up artist currently based in China, where she runs a make up academy. Her work covers skin care and colour make up and in order to initiate the wide market in the region into the true beauty of make up in a more effective manner as well as hand down […]
  • Blank
    Some months ago Moving Brands designed a new identity for Blank Digital, a New York-based boutique retouching and digital capture company. Blank were seeking a more effective strategy in order to help establish relationships with the top luxury, fashion and media businesses of the world. Moving Brands explains the design: We defined their brand narrative […]
    2014.01.19Jorge San Luis
  • Håndværk
    Savvy, a multidisciplinary studio based in Nuevo León, Mexico, are no strangers to Minimalissimo, having previously featured their outstanding branding of Casa Bosques Chocolates. Today we are celebrating their latest design work — the branding of fashion label Håndværk. Håndværk is the Danish word that stands for hand-crafted or artisanal, and the branding reflects Håndværk’s […]
  • Nordic House
    Nordic House is a a dry-cleaning company based in San Francisco who employed the branding talents of Anagrama from Mexico to develop the identity of its shop. Emulating Scandinavian design of strong geometric forms and a clean type within the colors of the cool nordic landscape, the result is this strong and minimal identity in […]
    2013.07.15Adele Lim
  • Sifang Art Museum Branding & Wayfinding
    Singapore-based Foreign Policy Design Group are in charge of this beautifully simple branding and wayfinding design for the Steven Holl-designed Sifang Art Museum in Nanjing, China. What I love about this project is that the graphic design draws its power basically from language. Oriental characters are typically very visual and graphic in nature, and the composition […]
  • CycleLove
    The contemporary cycling culture is really easy to embrace these days with beautiful graphic and packaging designs like James Greig, who is behind the clean and elegant brand and site, CycleLove. It is a refreshing site that is actually less about bicycles and more about people and their bicycle lifestyles. And after I have spent too […]
    2012.12.10Adele Lim
  • Norwegian Shipowners’ Association
    Lately I am much more interested in graphic design, so that is why today I bring you another piece of great minimalist rebranding for Norwegian Shipowners’ Association, in this case, a project developed by the Norwegian Neue Design Studio. Norwegian Shipowners Association has around 160 members – shipowners in the tanker and bulk transport sector, short […]
    2012.12.05Jorge San Luis