Category: Identity

Identity Art & Architecture St Luc Institutes Brussels

Clean, simple and elegant were the first words which came to mind when I saw the identity for the Art & Architecture of the Saint-Luc Institutes in Brussels.

The consistent use of typography, the amount of white space and the small details are a big inspiration for all minimalist minded people. You can download a digital version of magazine #11 for some more inspiration.

The identity for this Bi-annual magazine is designed by the French graphic designer Carine Collin who lives and works in Brussels. She has a good portfolio and her website is also a clean piece of art. I think I am in love!

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Konst & Teknik

Swedish graphic design company Konst & Teknik can count work for Mono Kultur magazine in its impressive portfolio.

Particularly mentionable here are the book covers for Deleuze och mångfaldens veck and The Rest is Silence, and the extremely useful CopyPasteCharacter—an online tool giving easy access to typographic characters—that negates the need to learn alt codes and other such shortcuts. What a marvellously simple time saver.

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London 2012 concept posters

In his review of 2009, Michael Johnson revisited these London 2012 Olympic Games concept posters by Alan Clarke.

Although the official London 2012 identity, created by Wolff Olins, caused a huge stir on its release (no doubt the desired effect), opinions of the concept are very much polarised; and ever since the unveiling in 2007 there have been notable attempts to offer something more akin to Olt Aicher’s meisterwerk.

Clarke’s idea, linking particular Olympic events with nearby tube stations, was enough to scoop ‘best in show’ at last year’s D&AD new blood exhibition.

What with the impending ubiquity of the official branding, plastered on everything from cereal boxes to Adidas merchandise, these concepts are a tantalising insight into what could have been.

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Nouveau identity

Hunt Studio from Melbourne, Australia, developed this identity and branding for Nouveau Developments, also from Melbourne.

The complete identity uses only a single colour, a dark metallic grey. This colour was chosen to reflect the modern colour palette often used in surfaces and materials by Nouveau.

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Petit France

Swedish design student Petter Hanberger created this lovely, elegant visual identity and packaging range for Petite France.

Petit France is a bakery/pastry/lunch cafe at Kungsholmen in Stockholm, Sweden. They have positioned themselves as a high-end bakery, and Hanberger’s work is a perfect visual match.

The concept of a clean white front with colourful patchwork on the sides is as simple as it is flexible. Nice job, Petter!

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