• Hikeshi Branding
    The choice of a mascot type representation of a brand is quite tricky, especially when a strong character is taken to the forefront of packaging design; everything rests on its shoulders. A Japanese brand taking this approach isn’t surprising though, but how it was done for Hikeshi is quite special and unexpected. Hailing from half […]
    2015.09.29Mateus Andrade
  • Rebranding Minimalissimo
    Since 2009, Minimalissimo’s identity was focused on serif typography, specifically the beautiful Baskerville typeface. You may think this was an unusual choice considering serif type is undoubtedly maximal in form, however it helped shape an identity for Minimalissimo, but I suppose you could say that it never felt the most suitable option. With this in […]
  • Studio AH–HA
    Lisbon–based communication & graphic design Studio AH—HA have been quietly and elegantly making waves since its establishment by Portuguese designers Carolina Cantante and Catarina Carreiras in 2011. Godfathered by French designer Sam Baron, and Benetton’s research centre Fabrica, the duo have been adding their beautifully unique, characterful and simple vision to a very diverse range of projects in a […]
  • brød branding
    Copenhagen-based graphic design studio 2Y recently introduced their conceptual visual identity for a modern boutique bakery, brød. It is to be located in Copenhagen, where the craftsmanship of breadmaking relives its splendour while the ever-growing popularity of bake-shops raises the bar for upscale bakeries. The creative minds behind 2Y studio, Olga Loy and Emil Galazka, […]
  • Luka Žanić Photography
    An identity, stationery and promotional materials design for the architectural photographer Luka Žanić, realised by Studio8585 — a Croatian design studio which provides simple and elegant brand solutions. The project takes advantage of a typographically challenging set of characters in the form of a monogram, cleverly framing Luka Žanić’s beautiful photography within the context of […]
  • Paintbox branding
    New York-based, Finnish designer Lotta Nieminen has recently updated her website with a year’s worth of projects, each of them refined and showcasing a mastery of subtlety, now a trademark of Lotta’s style. One of my favorites is the branding, art direction and website design for Paintbox, a modern manicure studio in New York offering classic manicures and a curated […]
  • Less
    Less is the story of a wine lover who wanted to make good wine affordable for all. His idea was simple: remove the superfluous and keep the essential. By selling his wine in bulk, our client aimed to reinvent the customer experience, inviting shoppers to fill their bottles directly from wooden casks at his shop. […]
    2014.09.26Jorge San Luis
  • Connected Apps
    This beautiful example of minimalist graphic design has been created by Sydney based Zé Studio for the start-up technology company Connected Apps. The project included identity concept and development, as well as an icon set and animated monogram for use within the company’s app framework. Designers explain: In defining the identity for Connected Apps, we avoided […]
  • Hai Lien
    Hai Lien is a make up artist currently based in China, where she runs a make up academy. Her work covers skin care and colour make up and in order to initiate the wide market in the region into the true beauty of make up in a more effective manner as well as hand down […]
  • Blank
    Some months ago Moving Brands designed a new identity for Blank Digital, a New York-based boutique retouching and digital capture company. Blank were seeking a more effective strategy in order to help establish relationships with the top luxury, fashion and media businesses of the world. Moving Brands explains the design: We defined their brand narrative […]
    2014.01.19Jorge San Luis
  • Håndværk
    Savvy, a multidisciplinary studio based in Nuevo León, Mexico, are no strangers to Minimalissimo, having previously featured their outstanding branding of Casa Bosques Chocolates. Today we are celebrating their latest design work — the branding of fashion label Håndværk. Håndværk is the Danish word that stands for hand-crafted or artisanal, and the branding reflects Håndværk’s […]
  • Nordic House
    Nordic House is a a dry-cleaning company based in San Francisco who employed the branding talents of Anagrama from Mexico to develop the identity of its shop. Emulating Scandinavian design of strong geometric forms and a clean type within the colors of the cool nordic landscape, the result is this strong and minimal identity in […]
    2013.07.15Adele Lim