Category: Leaflet

Uniform Wares: printed collateral

Timepiece company Uniform Wares commissioned UK-based creative consultancy Six to design a series of promotional mailers, stationary suite, gift vouchers, watch box inserts and supporting gift wrap materials for their wristwatch collections.

All of the printed material was designed to reflect the simplicity of the company’s pared-down aesthetic, based around a philosophy firmly rooted in classic British design and contemporary styling. The use of strong, contrasting, albeit neutral colors is used throughout the series, finely complementing the wristwatches’ minimalist designs.

I’m especially in love with the subtle use of the identity on the watch box, as well as the bold simplicity of the gift voucher numbers. The vector illustrations of the designs are beautifully expressive as well… Also, I’m having a hard time choosing a favorite watch!

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Konst & Teknik

Swedish graphic design company Konst & Teknik can count work for Mono Kultur magazine in its impressive portfolio.

Particularly mentionable here are the book covers for Deleuze och mångfaldens veck and The Rest is Silence, and the extremely useful CopyPasteCharacter—an online tool giving easy access to typographic characters—that negates the need to learn alt codes and other such shortcuts. What a marvellously simple time saver.

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Felix Müthe

I love this poster from Felix Müthe. Since he’s in art school (Hochschule Pforzheim), he still has plenty of room to explore the edges of graphic design conventions. And he’s not afraid to use that room, judging by his portfolio.

Müthe shows no fear of typography-driven design, using that typography in off-beat ways, or the use of excessive whitespace. He seems to have all the ingredients of a great minimalist graphic designer.

And although this poster (‘Schmuck‘, or ‘Jewelry’) already dates back to 2008, it may be exemplary of the work he may produce in future years: well-balanced, typographic designs in an intriguingly naive style.

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