This is Real Art is a London-based advertising, design and branding agency and they strike a chord with the beautifully meaningful design for the Privacy International prospectus. Privacy International is a human rights ‘watchdog’ organisation, an NGO focused on fighting against unlawful privacy intrusions by government and businesses. The prospectus outlines the current work and future targets of the organisation and is packaged within an embossed cover that doubles as an envelope, keeping the ensemble minimalistic in function and design. The perforated cover even keeps the content private until physically opened by the reader. Beautifully simple, mindful and inspiring work.
Categorized “Graphic design”
Korean-born Heesang Lee is a graphic design student at the School of Visual Arts in New York. She has redesigned the packaging of the popular model-building essential, the X-Acto blade, giving it a clearer, easily recognizable presentation of the types of blades available. My focus on this new design is consumers can easily know what they need at a glance. Firstly I redesigned X-Acto logo. The ‘X’ is a stenciled letter that becomes a symbolic mark for X-Acto knife. Then I simplified information of the package, the numbers in the center are the blades number, and the back illustrations show the shape of blades. As we usually identify the blade by the shape more easily than the number of its type, Heesang has prioritized the information that the consumer needs first. Taking into account that there are over 14 types of blades produced by X-Acto, I think she has successfully achieved a more efficient and sophisticated packaging in its minimalist redesign if we recall what the existing packaging is.
Today I would like to share a few quotes and diagrams from a book to which I often return to when needing a simple but meaningful pick me up during the design process. 101 Things I learned in Architecture School by Matthew Frederick has been around for a while and many of you might have already heard of it or even own a copy. For those of you who don’t, may this be a sneak preview of what is inside. The book aims to: Firm up the foundation of the architecture studio by providing rallying points upon which the design process may thrive. One of my favorite quotes: Architecture begins with an idea. Good design solutions are not merely physically interesting but are driven by underlying ideas. An idea is a specific mental structure by which we organize, understand, and give meaning to external experiences and information. Without underlying ideas informing their buildings, architects are merely space planers. Space planning with decoration applied to “dress it up” is not architecture; architecture resides in the DNA of a building, in an embedded sensibility that infuses its whole.
Amsterdam-based graphic designer and illustrator Tim Boelaars has a series of limited-edition screenprints based on his sets of icons for everyday use, printed as different colored posters of 18” x 24”. Tim has drawn a lot of attention to his unique iconography work, with an established technique of bold, geometric, monospaced line work that illustrates a range of whimsical yet quirky commonplace things (well, except for the weaponry series). While each and every object may not be absolutely minimalistic in their portrayal, the arrangement of the icons in a monochromatic, perfectly ordered and straightforward fashion is very elegantly simple. Photography by Tim Boelaars, featured image from The Noun Project.
A simple yet elegant infographics project titled oceaniaeuropeamericasafricaasia by advertising creative Gustavo Sousa embodies more than just the intention of spreading awareness on global issues. It challenges our own knowledge of current affairs and assumptions of design and colors. Using the Olympic symbol of the 5 colored circles aptly in time with the 2012 summer games in London, Gustavo chose to depict current social concerns in a short video while categorizing a color in relation to each of the continents. As he mentioned in an interview: The rings represent healthy competition and union, but we know the world isn’t perfect. Maybe understanding the differences is the first step to try to make things more equal. What was most interesting about the project in addition to its minimalist style of presentation was that there was deliberately no graphics key given to which color represented which continent, which I saw as a test of the viewer’s own personal knowledge of the issues pertaining to each continent and was surprised by which ones I guessed right or wrong. Even though there has been some criticism about the accuracy of the statistics, the actual scale of the circles as it changes with each issue does not...
Italian full service advertising agency, Concept Store, based in Pescara, have designed this elegant, minimal and beautifully presented wine packaging for Vecchie Vigne. The design, lead by Marco D’Aroma of Concept Store, has a clear minimal layout for the label’s flagship store, Gentile, which includes a beautiful use of typography, spacing and colour contrast. The preciousness of the product is given by the care and study of individual details, ranging from the choice of paper and clever use of black and white lettering. The wine itself, is a red 2009 reserve, however I am unable to give you an opinion on the taste. If you happen to taste Vecchie Vigne at some point in the future, please share your thoughts. In the meantime, I hope you enjoy this packaging as much as I do.
And now, for a bit of minimalistic art history fun! The graphic designers from Polish studio re:design have recently published the first of three installments of a series entitled Iconic Painters to Guess. The premise is quite simple: choose a famous painter and decode them into three symbolic elements. Some are quite clear and immediately recognizable, like the ubiquitous Andy Warhol, Mondrian and Jackson Pollock, others less so. My favorite is a tie between Vermeer and Van Gogh (I still can’t believe how long it took me to figure that one out!). In the current blogging sphere where a lot of people are quite tired of badly done minimalistic movie posters and book covers, this little game seems like a breath of fresh air. If it were developed into a card game I’d definitely try to get my little hands on one!
IXXI is a surprisingly simple modular connecting system where one can create their own graphic collage or pixelated photo enlargement, which can be used as wall art or space separators. Born from the discovery that there was no modular system to connect postcards, the creators developed the prototype for a project called The Brabant House, where they connected 20.000 postcards. Responding to fantastic reviews (including a nomination for the Dutch Design Awards), the founders decided to develop the system to a consumer product. The decorative packet consists of the IXXI connectors and printed synthetic paper cards, which are moisture resistant and tear-proof. Featured in this article we can see the brightly colored, geometric Loco! tiles designed by Studio Boot, which are presently my favorite, but aside from the Loco! design, there are also reductionist renditions of famous portraits and artworks, such as the Frida Kahlo portrait and my other favorite, the Girl With A Pearl Earring.
Berlin-based multidisciplinary creative hub HORT was charged with the daunting task of redesigning the identity of the icon of Modernism, the Bauhaus Dessau Foundation. The new identity’s elements consisted of stationery, brochures, posters, tickets, website etc., but also the redesign of the signage of Walter Gropius’ famous Bauhaus building. Given this, the studio wanted to make it clearly distinguishable what is part of the original structure and what new additions had been made. They followed the premise of strict typography and minimalist layout, standardised formats and no color. The chosen corporate typeface was Courier, the most generic and incidental typeface, in consonance with the studio’s belief that a generic design would work best in order to make the distinction between old and new. An important alteration of Courier’s “A” letter was made, saluting Herbert Brayer’s existing logo on the façade of the Bauhaus Dessau building, and the new logotype is always set vertically. We decided to search for a solution that would relate more to the original ideas of Germany’s most influential Modernist school instead of relying on the visual clichés connected to Bauhaus – it seems almost impossible to use circle, square and triangle nowadays without it coming across...
Emanuele Cecini designed the identity and branding for new creative agency, Orange Hive, based in Frankfurt, Germany. The designs included the creation of a logo, print stationary, website layout and art direction of the branding photography. The logo finds a surprising and elegant balance of lines and empty spaces, the branding is straightforward and uses a limited number of elements and information, and the pop of color provided by the orange accents gives the ensemble a nice twist, preventing it from being boring instead of the classy minimalism it achieved. I’m especially fond of the signage application!
dOCUMENTA (13) — 100-notes-100-thoughts are a series of 100 notebooks designed by Italian design company Leftloft and published by German art house Hatje Cantz, in order to mark the occasion of this year’s edition of the 100-day arts festival that takes place in Germany once every five years and will be running in Kassel from June 9 until 16 September. Comprised of facsimiles of existing notebooks, commissioned essays, collaborations, and conversations of artists, scientists, philosophers, linguists, psychologists economists and political theorists involved in the event, the notebooks appear in three different formats (A6, A5, B5) and range from 16 to 48 pages in length. The idea is to document and share the musings and thought processes of many influential figures, in a true It’s the journey that matters philosophy, as said by the organizers: A note is a trace, a word, a drawing that all of a sudden becomes part of thinking, and is transformed into an idea. Bold colors and understated typography make these books into simple and desirable objects… I’d want one of each!
Timepiece company Uniform Wares commissioned UK-based creative consultancy Six to design a series of promotional mailers, stationary suite, gift vouchers, watch box inserts and supporting gift wrap materials for their wristwatch collections. All of the printed material was designed to reflect the simplicity of the company’s pared-down aesthetic, based around a philosophy firmly rooted in classic British design and contemporary styling. The use of strong, contrasting, albeit neutral colors is used throughout the series, finely complementing the wristwatches’ minimalist designs. I’m especially in love with the subtle use of the identity on the watch box, as well as the bold simplicity of the gift voucher numbers. The vector illustrations of the designs are beautifully expressive as well… Also, I’m having a hard time choosing a favorite watch!