London based graphic designer Genis Carreras (or ‘gex’ as he likes to call himself) has created a series of minimalist and witty Philosophy Posters. The project is an attempt to explain complex philosophical theories through basic shapes. Carreras offers his take on such ideas as solipsism, humanism, determinism, absolutism, relativism, nihilism and many others. These aesthetically pleasing pieces are also aiming for an educational value, which is why each poster includes a brief summery of the philosophical notion. There is also a book in the works, called Philographics, in which all these posters are compiled for one very short read. Who knows, maybe minimalism is all we need to make other ‘isms’ easier to grasp…
Categorized “Graphic design”
Japanese product designer and art director Teruhiro Yanagihara of Isolation Unit has designed TYP – an elegant collection of leather goods for the Tokyo based leather manufacturer Morpho. The collection essentially comprises a variety of booklets or wallets, a brand concept derived from a paper and stationary theme. Available in ISO standard paper sizes (C4, A4, A5, B6, A6, A7), TYP has a very thin and simple design, which is emphasised by the closing mechanism that works only through folding. The booklets are also available in a variety of colours.
Business card design is a challenging art. Rather than having each field separately labeled in a traditional way, I really love this minimalist design as the email address contains all relevant info, except the phone number. Great idea!
Swedish illustrator and graphics designer Patrik Svensson has created a fantastically minimalist series of typography posters. The project is a visualisation of various movies by using only letters from title or other typography characters. Svensson explains what he wanted to achieve from the series: I have always been a fan of designers that integrate with the viewer to create a sort of game together. I always strive to leave some space for the viewer to fill. It’s a balancing act. The humour is also very important – graphics without a sense of humour is often dead to me. Personally, The Karate Kid, The Matrix and Basic Instinct are the stand-out designs for me.
Graphic designer Alex Lin is the author of the signage and wayfinding of The Glass Pavilion, Japanese design firm SANAA‘s first building in the United States, housing the Toledo Museum of Arts’s entire glass collection. Since the near total of the pavilion’s interior and exterior walls are made of glass, the resulting visual noise for the visitor is extreme. In response to that, two basic rules were developed for all signage: if on the ground, it would be dark gray; everything else would be white. Respectful of SANAA’s well-known understated architecture, Lin’s signage and iconography is a work of subtlety, mindful of its surroundings, light and whimsical.
Pawling Print is an independent design studio born from the collaboration between sisters Trisha and Janet Snyder, focusing on environmentally responsible production and clean, understated design. With a background in architecture, engineering and graphic design, as well as a notedly minimalistic aesthetic, the pair crafts patterns and objects for the home in both paper and linen, as well as a very popular line of screenprinted onesies for babies. Their patterns and illustrations are very geometric and simple in essence, yet very elegant in their understatement. Personally, I’m a big fan of their Lines tote!
Besides the great taste I also like the visual identity of Frozen Dutch, an Amsterdam based bio-enhanced ice cream brand. Mr. Boonstra created a fresh minimalistic identity with a direct Dutch approach focusing on the ice cream brand’s strongest assets: the appealing flavors that change with the seasons and the fresh ingredients each brings. Simple packages with bright colors and big typography and a clean website which gives you an overview of their flavor assortment. Frozen Dutch is on sale at Marqt (Amsterdam and Haarlem).
With its foundation in 1997 by Charles Cosac (brazilian enterpreneur and maecenas) and Michael Naify (north-american businessman), Cosac Naify is a highly established publishing house in Brazil. Their catalogue spans across a broad range of artistic fields, and with a body of graphic work that is notorious for its quality. Beside many of their original, bright and colorful designs, one can also find a vast number minimalistic covers. However, perhaps a photograph is not the best way to interact with the books, given that one of the most interesting aspects of Cosac Naify’s designs are their tactile quality, since they often work with textures and sensorial explorations in the reading experience. It’s always a great thing to hold a beautiful book in your hand!
Six Architects is a series of minimalist posters showing the major architects and main principles of modern architecture. Conceived and created by artist Andrea Gallo. Check the posters of Frank Lloyd Wright, Le Corbusier, Louis Kahn, Alvar Aalto and Walter Gropius. Which one do you prefer?
If there ever was a minimalist rock band, certainly they were the White Stripes. From the visual concept to the two-only members, Jack and Meg White, respectively, guitarrist and drummer. The band was active from 1997 to 2011, making a sound with deep influences from the Mississippi delta blues to the classic rock from the 70’s. The fact that they used only guitar and drums not only caused many raised eyebrows, but also passionate enthusiasts. The strict color palette (red, white and black) was the base of their entire visual concept, creating a bold, striking and straightforward body of art, as can be seen in all their records’ artwork. Their minimalist roots are evident most notably in the “De Stijl” album (2000), designed by CHOLOMITE!, where they strongly reference the Dutch art movement both aesthetically and conceptually.
More minimalist effect in the maximalist market is the second edition of Antrepo Design Studio packaging project. Check previous post for first edition. This new series has one more variation showing all brand names with simple text and same Helvetica font, without logo or corportate sign on it. What is your choice in these 4 different variations? 1. Original variation 2. Simple variation 3. More simple variation 4. No logo variation
One of our readers just sent this in: British designer Patrick Smith (a.k.a. Graphic Patrick) made some pretty nice minimalist posters about mental disorders. Apparently, Smith was doing some research about mental health when he came across a list of mental disorders and got inspired. My personal pref goes out to Agoraphobia. Yours? (Thx, Stefano!)