Minimalissimo


Categorized “Poster”

Having just moved to Beijing last year, this really explains much of my experiences here with a minimalist approach. Yang Liu was born in China, studied in Germany. With this duality of traditions, Liu portrays the hilarious stereotypes, which I’m sure many of us can relate to. No prizes for guessing which is Germany and which is China.


Donna Wearmouth, a graphic designer and gruaduate from Northumbria University, designed these monochrome posters as part of her degree. For a fictional architect’s gallery, which she dubbed the Quadra Gallery, Wearmouth created the identity, stationary, exhibition guides, and these posters. I could really see this work, couldn’t you?


In 1971, graphic design firm Chermayeff & Geismar made these beautiful posters for Pan Am World Airways. It’s interesting to see how the designers have been able to create the desired effect with just one image. The MoMA site says it beautifully: … Cultural fantasies and ideals are projected through monumental imagery, presenting people and environments as distant objects of beauty. All images courtesy of Milton Glaser Design Study Center and Archives.


Though not the most minimalist posters out there, the reduction of the two cities into one poster series, Paris versus New York, by Vahram Muratyan, cofounder of ViiiZ, really hits the spot. Muratyan puts it most elegantly: A visual but friendly match between those two cities seen by a lover of Paris wandering through New York’s infinite details, clichés and contradictions : this way, please. Something that I know I’d love to receive for a Christmas gift this year!


So Mathematics is minimalist—a method to reduce the complexity of terms. When it comes to process, Engineering has the cool factor; it starts with the acronym KISS (keep it simple, stupid). Craig Damrauer is on a mission to combine art, science and math with unambiguous formulas. New Math posters by artist and writer, Craig Damrauer, feature equations that describe thoughts and feelings through cause-and-effect relations. The fuzzy logic and emotions merge to create rationalism and positivism through reductivism—enjoyably saucy. Add a little bit of common-sense here, some creativity there and voilà! A formula for unobtrusive design: Design = ease + context + reductivism.


It has taken him a year of his life, but his Edits by Edit project is finally complete. NYC-based creative technologist, designer and art director Nitzan asked 12 designers from around the world to represent a musical genre using just one shape and one type. This resulted in an eclectic A1 poster series full of brilliant ideas, all of which are now for sale.


Recently I found this great set of minimalist posters by Emil Ruder, Swiss typographer and graphic designer. Ruder (1914-1970) played an important role in the development and dissemination of the Swiss Style. “Typography has one plain duty before 
it and that is to convey information 
in writing.” – Emil Ruder He has helped, together with Armin Hofmann, to found the Schule für Gestaltung, Basel (Basel School of Design), and was known for encouraging his students to be more concerned with precision, proportions and the role of legibility and communication with type.


East London / Essex based design studio Mash Creative designed an A1 calendar poster in a limited edition of 100. Okay … we kicked-off 2010 already almost 2.5 months ago, but it is never too late to put a nice calendar on your wall. These nice, typographic, minimalist calendar posters are lithographs printed in two colors on 170gsm Cyclus offset with a 60% cyan shiner to achieve an extra rich black. Each poster is hand numbered and signed by the designer. The calendar is available for purchase at Counter-Objects.


Israelian friends Luka Or (multi disciplinary designer), Orian Canetti (interior designer) and Elad Ziv (developer) joined forces to form WE Collective, a new design studio. To celebrate the start of this new venture, Luka Or designed these colourful minimalist posters. I love how they do away with the popular notion that minimalism has something to do with the absence of colour, which is completely wrong of course (it’s merely the number of colours). So: hooray for colour, and welcome WE!


Since 2003, Polish design studio Homework, a duo comprised of Joanna Górska and Jerzy Skakun, have created posters for a range of cultural events. Regardless of whether you can read Polish or not, the designers’ portrayal of the events in question, particularly the Hollywood movie references, gives you good idea about what is being advertised with minimal effort. Actually, there’s a game in this: visit Homework’s website and see how many events you can guess the relevant posters are for. Unless you understand Polish of course, in which case you’d be cheating. An exhibition of the studio’s work at London’s Kemistry Gallery begins on March 5th.


Wow, it’s raining minimalist movie posters! We’re really not going to post them all, some are better than others, but these are great. Inspired by Albert Exergian’s set, Brazilian graphic designer Eduardo Prox made his own alternatives. One shape, two colours – that’s all, folks. So far, he’s only made three, but maybe we can expect some more… Eduardo?


Continuing on our minimalist movie poster tip [1] [2], it would be amiss of us not to mention Olly Moss and his Eight Films in Black and Red series. There’s not much more to say that hasn’t already said, expect that The Great Dictator, Die Hard, Indiana Jones and the Last Crusade and The Deer Hunter are my favourites. The artwork speaks more than a 1000 words if not minutes. Consequentially, like all film preview trailers, they probably give away too much of what happens.