In the last few years alternative ingredients brought forward a new wave of products to counter balance the dominance of dairy products on the market. That’s where almond milk steps in as one of the most interesting choices to join in on the soy, rice and coconut food revolution. UK-based The Pressery stands bravely on retail with its elegant and understated presence. Graphic designer Tim Jarvis was comissioned to create a brand identity that translates the purity of the product in hand meticulously. The serif-clad typography is often used to translate classic and old-timey persona, the opposite of what minimalism stands for with its modern and often geometric embodiment. A simple logo goes a long way, and in this case it is a pleasure to see absolute clarity above all else on this range of products. The collection of assorted flavours are given plenty of space to shine, the emblematic milk bottle exposes each colour shamelessly; may it be the cacao, berry, turmeric or the classic plain-almond. A wall of anonymous and saturated logos is the worst enemy for brand recognition, clearly The Pressery doesn’t need to worry about that.
Categorized “Package design”
As it is expected, the label printed on a wine bottle represents the persona of the winery, so it’s no surprise to find brand identities based on traditional and rustic ornamentations. Taking the concept in the opposite direction for Carchelo Wines, designer Eduardo del Fraile created a double-feature concept showcasing the bottle in a modern light and yet another outer shell representing what Extenso is about. Extenso, as the name implies, extends the experience far beyond your run-of-the-mill disposable wine bottle, enhanced by housing the product in an exquisite box. Sporting a stylish black and white matte finish, the first Magnum bottle holds an impressive design by itself; the simple logo with bare typography brings a freshness and timelessness not often found in wines. The outer bottle continues the trend, this time around inverting the colors; made from ultra light wood and silkscreen printing and paint, the end result is extraordinary. There’s a great deal of personality to find in a minimalist concept such as Extenso. For those lucky enough to get hold of one of the 600 limited edition units, it’s an opportunity to embellish any room with a sculptural piece. Stupendous design.
Founded in 2008 by Ben Gorham, Byredo is a Stockholm based fragrance house, that features a wide range of products for men and women, including perfume, body care, home fragrances and accessories. With a distinct focus on craftsmanship and quality, it is particularly Byredo’s beautiful and understated packaging design that leaves a lasting impression on me. The art direction, identity and packaging was conceived by Swedish designer Moses Voigt of Acne Art Department. The project included a customised identity typeface for labels — creating an image of heritage; characters based on modernist principles and the characteristics of 1900’s gothics. Modern yet timeless through its simple elegance. From the simple typography to the minimalistic labelling, I’m certainly sold and will soon be picking out a cologne to sample.
Marijana Gligic’s Type II Perfume is a prototype for the luxurious perfume bottle and package design. Its dedication to adhering strictly to minimalist lines and typography is to be commended. Gligic has made a concerted effort to express the luxury brand through its emphasis on form and one that would resemble forms found in nature, such as geographical crystals. The overarching concept was driven by a want to showcase the product and its packaging as sculptural work that can be showcased in an everyday space. I feel that this is both beautifully articulated and executed. The bottle itself is comprised of alabaster gypsum and was awarded for best packaging exhibited at the Belgrade Polytechnic College. Born and based out of Belgrade, Serbia, Marijana Gligic is one to watch. Awarded for her photographic work, editorials and graphic design, she is sure to continue to flourish through her considered disciplined dedication to beautiful simple design. Photography courtesy of Marijana Gligic.
Mexican branding firm Anagrama have designed the visual identity for the high-end pastry and confectionery shop Xoclad, located in the Mayan Riviera. In a place bustling with tourist activity, Xoclad needed to communicate the area’s strong Mayan culture in a classy way that could never be called cliché or tacky. The designs are based on a contemporary interpretation of antique mayan art and architecture ornamentation, with a bold monochromatic labyrinth-like pattern as the central element for all the visual elements of the brand. A pop of candy-toned green and pink complete the color palette, with just enough brightness to complement the sober, clean feeling of the brand and leave a mouth-watering desire to consume their products!
Hai Lien is a make up artist currently based in China, where she runs a make up academy. Her work covers skin care and colour make up and in order to initiate the wide market in the region into the true beauty of make up in a more effective manner as well as hand down her secret method, she has decided to launch her own cosmetics range in China — Hai Lien CC Cream. The design of the branding and packaging of Hai Lien’s new cosmetics line is by minimalist, a boutique design studio based in Gangnam, Seoul, Korea. Their philosophy in design is one I am certainly familiar with and one that most certainly applies to Hai Lien’s branding: We believe good designs can be achieved not when there is nothing left to add, but when there is nothing left to take away. For this project, the designer’s explain some design characteristics: The distinctive staircase patterns are the motive of Hai Lien’s professionalism, and the classy black and white colour scheme will differentiate the range from showy colour scheme of its competitors on the shelf. From the minimalist aesthetic of the bottle, the type design of the logo, to...
Created in New York City and inspired by Scandinavian esthetics, Kunst K is a contemporary apothecary concept that connects individualism, beauty and a unique creative vision. Scientifically developed over several years of extensive research to best suit individual skin regimes and to highlight the importance of vitamins, as a result each person has the freedom to custom blend their own formula. The concept was developed by makeup creative director Kiril Hristovski, who is also responsible for the design and branding of Kunst K. The line of products consists of two base creams, an eye cream, a mask, and five vitamins (A+D3, B, C, E and K) that are individually packed in breakable ampoules, which are to be mixed in with any of our four products. Easy, simple and personable — a refreshing and enticing concept, all wrapped up in bold and minimalist packaging.
Strike is an eye-catching collection of redesigned matchboxes in seven different dimensions and colours. Clara von Zweigbergk and Shane Schneck joined forces for Danish design house HAY to rethink the ordinary matchbox. They combined the original functionality of a matchbox with a colourful cardboard box. The striking area once was just functional now it is part of the design pattern on each box. The common matchbox is used almost exclusiving for advertising while the intricate red phosphorus pattern along the sides are secondary to the advert. Strike honors the activity of creating a flame. Strike is available in the colours fluorescent red, fluorescent yellow, fluorescent orange, turquoise, light blue, mint green and apricot. Strike was recently awarded with a Wallpaper Design Award 2014 for “Best Fireside”. The awards are an annual celebration of things that caught the magazines eye over the last year.
151E is a shop based in Fukuoka dedicated to Japan’s finest teas. The name is written in alpha-numeric characters, but is pronounced ichi-go ichi-e (一期一会), which is actually a Japanese phrase nearly impossible to translate for its multiple roots and interpretations. However, the term can be used to encourage one to cherish a once in a lifetime moment, or perhaps a cup of tea, in the tradition of tea ceremonies which are always of significance in Japanese culture. 151E opened in Fukuoka in October 2013 and boasts the finest varieties of teas from the Kyushu region. In typical Japanese fashion, the shop features an elegant interior with clean, raw materials and showcases an beautiful range of minimalist packaging for each tea.
Picto wall clock is a minimalist timepiece created by Steen Georg Christensen and Erling Andersen for Rosendahl. Inspired by the Picto watch, this piece features the same rotating dial principle as its predecessor. Hours are marked with a simple dot and minutes by a conventional moving hand. I love bold color combinations – light-grey and pink, dark-grey and lime. The clock also comes in two variations of black and white. There is no glass to catch reflections, leaving your view perfectly clear from any angle.
Swedish label Tangent Garment Care stands for cleanliness with a conscience. Organic, biologically degradable, free of synthetic additives, deep cleaning and mild, their products treat your clothes (even the most sensitive natural fabrics such as silk and wool) with the attention and care that they deserve. Aside being great products, the branding is something rather special too. Simple, pure design by Swedish independent brand agency, Essen International. Tangent GC’s branding was developed by Essen’s Creative Director, Carl Johan Näs, who has also designed their new plastic series, which is due for release in October of this year. From the clean, descriptive labelling, to the beautiful, fitting typography, every one of Tangent GC’s products impress.
When you look at the shelves of skincare products in a shop, they’re normally so full of information and busy designs that a mere glimpse of Swedish brand Verso Skincare‘s packaging is already refreshing and interest grabbing. Championing the innovative Retinol 8 formula (it helps the skin cells to mimic how young cells behave and is an improvement on the standard retinol formula, 8 times more potent and with none of the famed drawbacks like having to avoid sunlight), Verso is Latin and means reverse, a clever metaphor reflected on the elegant packaging. The brand identity & packaging design were developed for over a year (!) by Swedish studio Today Creative, resulting in a thoughtful brand image that reflects the product’s uniqueness.