m_lab is a project recently completed by Barcelona based company Espluga + Associates, whose area of expertise ranges through advertising, naming, graphic design, branding and many other things ending with …ing. m_lab is the first store of Mesoestetic in Europe (the company specializes in developing skin care products). The level of involvement Espluga + Associates had in this project was truly comprehensive. The work included visual identity, graphic design, interior design, branding and packaging. I love how the lab-like sterility of the interior was made stylish by incorporating recognizable furniture pieces and familiar typography. Helvetica-driven signage and packaging make a great contribution to the overall design. The whiteness of the white is accentuated by the blue-tinted recessed lighting, which is another clever and beautiful detail.
I love the two-tone, type-only design of the Stop The Water While Using Me! packaging almost as much as I love the concept. The designers, German agency KOREFE (Kolle Rebbe Form und Entwicklung), were given one dream of an assignment: Develop a brand for a high-quality range of cosmetics that meet the increasing requirements of an ecologically aware society and set new standards in environmental protection. The innovation: the message is the brand. Do you think they did a good job? I do.