Minimalissimo


Categorized “Package design”

More minimalist effect in the maximalist market is the second edition of Antrepo Design Studio packaging project. Check previous post for first edition. This new series has one more variation showing all brand names with simple text and same Helvetica font, without logo or corportate sign on it. What is your choice in these 4 different variations? 1. Original variation 2. Simple variation 3. More simple variation 4. No logo variation


All About Tea is an expert wholesale tea distributor based in Portsmouth, UK. They source their tea from remote regions, to bring the best of the worlds flavours to a large audience. Moving Brands were tasked with creating a new identity that would stand out. The identity needed to work effectively across their existing wholesale market, and enable them to grow into retail channels. It was also vital to communicate the founder’s passion for the art of tea. I like it very much, such a minimal and modern identity for a tea brand will clearly make a differentiation in store.


5,0 Original is a German beer from the Braunschweig/ Feldschlößchen brewery. It’s a no-frills beer, positioned in the low-price segment. The packaging, designed by Germany’s Feldmann+Schultchen Design Studios, supports their unpretentious self-image: a simple two-colour label and crown cap, no pricey gold foil, and a purely text-based design. I would say that the design works well for the brand… But is it minimalist? Your thoughts please.


Designed by German student Sascha Elmers, these pictogram wine bottle labels are cute and iconic, making the bottles visually appealing and minimal. Simple pictographs are used to illustrate the relationship between the wine and the food with which it should be paired. The definitive pictographs also act to substitute the lengthy descriptions often printed on wine labels.


I love the two-tone, type-only design of the Stop The Water While Using Me! packaging almost as much as I love the concept. The designers, German agency KOREFE (Kolle Rebbe Form und Entwicklung), were given one dream of an assignment: Develop a brand for a high-quality range of cosmetics that meet the increasing requirements of an ecologically aware society and set new standards in environmental protection. The innovation: the message is the brand. Do you think they did a good job? I do.


Chocolate Editions is a nifty little venture by Mary & Matt that has been inspired by everything from rugby shirts, works by Sol LeWitt and David Hockney, and Neapolitan ice cream. According to their website, Chocolate Editions is “a celebration of the candy bar as a perfect pop object” and for their products, they use “the highest quality ingredients and craft their chocolate bars in small, handmade batches”. I love the design of their primary bars, which are based on Sol LeWitt’s Wall Drawing #419 and “a little razzle dazzle”. They are available through their website for $5 a pop.


Having given up smoking for 3 years, this doesn’t seem to have the appeal as it would have then. Still though, I love the way ASYL has designed this retro-futuristic packaging for JT Tobacco. The alternative packaging is refreshing with the side slide box. I hope they won’t be forced to put on the anti-cancer images just for the minimalist’s sake! The Zippo collection just tops it off for me too.


A dose of minimalism and efforts for changing the perception is maybe the simplest definition for Antrepo Design Studio. Minimalist effect in the maximalist market is about simplicity, with this project, the studio is trying to find alternate simple version for some package samples of the international brands. Antrepo team think almost every product needs some review for minimal feeling. I love the approach. What is your choice in these 3 different variations? 1. Original variation 2. Simple variation 3. More simple variation


Hans Renzler is responsible for the beautiful design of this record, Denoising Field Recordings. The recoding uses denoising techniques, bringing trains, streets, swimminghalls and public transports, all to create a new experience. This interesting deduction method is matched beautifully with Renzler’s design of the transparent 12″ vinyl, in my favourite colour combination, white on white. You can find yourself a copy by contacting the guys at Wald Entertainment


Finally, a brand that is going into the food industry and giving it a new brand identity that turns away from all what we’ve come to grown accustomed to. PRIMVS FOOD, designed by NTGJ from Portugal, is planning on launching exclusively in Japan (of course), and a world wide launch at a later date. The packaging is a beautiful minimalist approach, with beautiful observation to detail. I hope they taste as good as they look, and hope they expand out of Japan fast as I need some harmony in my kitchen.


Heineken and French designer ORA-ÏTO teamed up again after previous collaborations. Back in 2002 ORA-ÏTO received the ‘oscar for the best packaging’ for his aluminum Heineken bottle. The outcome of the latest collaboration is a new limited edition set of 100% sustainable aluminum bottles; the Icone Pure. ORA-ÏTO is the brand name of the designer Ito Morabito. Morabito describes his style as simplexity. He says: All my designs look very simple, but I can tell you it is very complex to make it happen. The new bottle is white with a green dotted inscription and featuring the iconic green logo of Heineken on the front and back.


Green messages…yada yada yada. “Use less soap, save the planet.” Now we’re really talking green. There is something about a “just-add-water” cleaning solution that appeals to my green-minded conscience. Although I remain a city girl at heart. People Planet, a Canadian manufacturer of green cleaning products, has a winning formula for iQ, a household cleaner. The major ingredient of iQ is water. It comes in an abbreviated package; a spray bottle which you fill with tap water to dilute the cleaning product, a plant-based concentrate delivered in cartridges. After running out of detergent, just replace the cartridge and refill the original spray bottle with water. Add a little bit of water to your all-purpose cleaner and voilá—the “keep things simplest” vibe is in effect.