Having given up smoking for 3 years, this doesn’t seem to have the appeal as it would have then. Still though, I love the way ASYL has designed this retro-futuristic packaging for JT Tobacco. The alternative packaging is refreshing with the side slide box. I hope they won’t be forced to put on the anti-cancer images just for the minimalist’s sake! The Zippo collection just tops it off for me too.
Categorized “Package design”
A dose of minimalism and efforts for changing the perception is maybe the simplest definition for Antrepo Design Studio. Minimalist effect in the maximalist market is about simplicity, with this project, the studio is trying to find alternate simple version for some package samples of the international brands. Antrepo team think almost every product needs some review for minimal feeling. I love the approach. What is your choice in these 3 different variations? 1. Original variation 2. Simple variation 3. More simple variation
Hans Renzler is responsible for the beautiful design of this record, Denoising Field Recordings. The recoding uses denoising techniques, bringing trains, streets, swimminghalls and public transports, all to create a new experience. This interesting deduction method is matched beautifully with Renzler’s design of the transparent 12″ vinyl, in my favourite colour combination, white on white. You can find yourself a copy by contacting the guys at Wald Entertainment
Finally, a brand that is going into the food industry and giving it a new brand identity that turns away from all what we’ve come to grown accustomed to. PRIMVS FOOD, designed by NTGJ from Portugal, is planning on launching exclusively in Japan (of course), and a world wide launch at a later date. The packaging is a beautiful minimalist approach, with beautiful observation to detail. I hope they taste as good as they look, and hope they expand out of Japan fast as I need some harmony in my kitchen.
Heineken and French designer ORA-ÏTO teamed up again after previous collaborations. Back in 2002 ORA-ÏTO received the ‘oscar for the best packaging’ for his aluminum Heineken bottle. The outcome of the latest collaboration is a new limited edition set of 100% sustainable aluminum bottles; the Icone Pure. ORA-ÏTO is the brand name of the designer Ito Morabito. Morabito describes his style as simplexity. He says: All my designs look very simple, but I can tell you it is very complex to make it happen. The new bottle is white with a green dotted inscription and featuring the iconic green logo of Heineken on the front and back.
Green messages…yada yada yada. “Use less soap, save the planet.” Now we’re really talking green. There is something about a “just-add-water” cleaning solution that appeals to my green-minded conscience. Although I remain a city girl at heart. People Planet, a Canadian manufacturer of green cleaning products, has a winning formula for iQ, a household cleaner. The major ingredient of iQ is water. It comes in an abbreviated package; a spray bottle which you fill with tap water to dilute the cleaning product, a plant-based concentrate delivered in cartridges. After running out of detergent, just replace the cartridge and refill the original spray bottle with water. Add a little bit of water to your all-purpose cleaner and voilá—the “keep things simplest” vibe is in effect.
“Croissants, smoothies and boring chats.” At Puccino’s, a coffee retailer in the UK, you’re tagged with off-beat attitude messages that make you smile. Designer and illustrator, Jim Smith, has created a scratchy pen-style brand identity for Puccino’s with a sense of humor. The coffee cup’s packaging gives you quirky messages as you interact with it. It’s almost the kind of child-like comments you would not say out loud. A brand identity made of playful doodling and the banality of every day. Fresh simplicity that is strangely attractive. Is Jim Smith’s quirkily humor questioning the seriousness in art?
Back to basics and witty copy in plain English. The medication is simply called “help, I have a headache.” It’s a cool and smart design by ChappsMalina and Little Fury. The cheery packaging is made of recycled paper and is biodegradable. “We think a little help, honesty and kindness will go a long way,” claim Richard Fine and Nathan Frank, two advertising executives, who founded Help Remedies. Five percent of their profits is to help people get healthcare. Help Remedies aims at rebranding medicine with uncomplicated remedies and an eco-friendly personality. Simple labeling to attract those in need of a little help for calm. Now if they could only make “help, I am a maximalist.”
I’d have to be very thirsty to buy fancy bottled water. But there is no way I could have missed this creative packaging act: a no-label look with Paul Smith colorful trademark stripes. British fashion designer Sir Paul Smith philosophy is about colors, full of energy and fun. “Youth is a question of attitude,” he says. Sir Paul designed an understated, limited edition Evian bottle, accented with his personal statement—famous vibrant stripes to echo Evian‘s slogan, “Live Young”. A dual emotional positioning for a no-label look: purity and color. I think that color can soften the precise and hard-edge purism of minimalism. Water with a bit of the unexpected. Thirsty now?
This lovely packaging concept for Pravda Vodka comes from Samantha Ziino, a student at RMIT University in Melbourne, Australia. She explains: We had to do a project on an existing polish vodka alcohol. Pravda is a Polish vodka which prides itself on purity and fine ingredients. The bottle and box are white and simple, creating an aesthetic purity. A little red is used to distinguish the brand whilst staying true to Polish culture. Vodka bottles are traditionally transparant, to communicate the clarity of the vodka, which is indicative of its quality. This bottle would therefore definitely stand out and attract the desired attention. That’s why we say: My kochamy to butelka wódki!
New York-based designer Ryan Harc created this eco-friendly packaging concept, Colorless. Instead of a painted-on logo, he proposes a convex logo. This would do a way with the need for toxic paint and all its negative side effects, such as air and water pollution. On top of of that would also reduces the energy and effort required in the recycling process, as there is no paint having to separate from the aluminum.
Swedish design student Petter Hanberger created this lovely, elegant visual identity and packaging range for Petite France. Petit France is a bakery/pastry/lunch cafe at Kungsholmen in Stockholm, Sweden. They have positioned themselves as a high-end bakery, and Hanberger’s work is a perfect visual match. The concept of a clean white front with colourful patchwork on the sides is as simple as it is flexible. Nice job, Petter!