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Good Design

As we get closer to closing 2011, I thought it would be worthwile to re-visit somebody who has been featured on Minimalissimo multiple times for his visionary approach in design that never goes of out style: German industrial designer Dieter Rams.

Already in the early 1980s and as a chief designer for Braun, Dieter Rams was aware and concerned by the state of the material world around him. Surrounded by what he called “an impenetrable confusion of forms, colours and noise” he created ten principles of good design that I found appropriate to feature before we enter 2012, another year full of creativity and design.

1. Good design is innovative    2. Good design makes a product useful    3. Good design is aesthetic    4. Good design helps us to understand a product    5. Good design is unobtrusive    6. Good design is honest    7. Good design is durable    8. Good design is consequent to the last detail    9. Good design is concerned with the environment    10. Good design is as little design as possible

With Mr. Rams’ words in mind, I hope you find it inspiring to either design or appreciate the design that is Good Design.

2011.12.28 Anna Korkobcova

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