After some digging, I learned that the MMF was actually an imaginary festival, part of a university project for RMIT students in Melbourne. Their assignment: to create the festival’s visual identity.
I stumbled upon some amazing concepts, made by those students. I’ve compiled them here for your enjoyment.
Cornelius Smith created a logotype and a series of spread for the festival’s catalogue.
Melbourne based graphic designer Jess McGeachin also created a logotype, and two different promotional items.
Every application of the logo was hand screen-printed in white to compliment the minimalist design. The only other color used in the project was a bold red paper stock.
Let’s not forget the work of our very own Samantha Ziino, who joined Minimalissimo’s blogging team since the beginning of 2010.
She also designed a visual identity, and used it for a booklet.
The last set comes from Vita Mak. Vita was born in 1986 in Hong Kong, but went to collega at RMIT in Melbourne.
Vita created a visual identity and translated it to a poster, a set of flyers and a t-shirt.
And last but not least, Linnéa Ekström went for black in her visual identity, and made a poster and some promotional items.
Which of the above has your preference? We’d love to hear!