5 concepts for the Melbourne Minimalism Festival

Minimalissimo reader Stijn tipped us about the work that designer Jess McGeachin did for the Melbourne Minimalism Festival 2009. A festival on minimalism! Yay!

After some digging, I learned that the MMF was actually an imaginary festival, part of a university project for RMIT students in Melbourne. Their assignment: to create the festival’s visual identity.

I stumbled upon some amazing concepts, made by those students. I’ve compiled them here for your enjoyment.

Cornelius Smith

Cornelius Smith created a logotype and a series of spread for the festival’s catalogue.

Smith's logotype for the festival
Smith's logotype for the festival
Spread from the catalogue
A spread from the festival's catalogue. This piece references the work of Frank Stella.
A spread from the 2009 melbourne minimalism catalogue. This piece references the work of Dan Flavin.
A second spread for the festival's catalogue. This piece references the work of Dan Flavin.

Jess McGeachin

Melbourne based graphic designer Jess McGeachin also created a logotype, and two different promotional items.

Every application of the logo was hand screen-printed in white to compliment the minimalist design. The only other color used in the project was a bold red paper stock.

What a great give-away: an all-white Rubik's Cube
What a great give-away: an all-white Rubik's Cube
Tissue paper, screen-printed with the logo, was used to wrap up a second item... can you guess?
Tissue paper, screen-printed with the logo, was used to wrap up a second item... can you guess?
Unwrapping presents you with... minimalist underwear!
Unwrapping presents you with... minimalist underwear!

Sam Ziino

Let’s not forget the work of our very own Samantha Ziino, who joined Minimalissimo’s blogging team since the beginning of 2010.

She also designed a visual identity, and used it for a booklet.

Sam's logo for the festival. Very conceptual compared to the rest
Sam's logo for the festival. Very conceptual compared to the rest
Cover of the booklet that Sam designed, featuring her minimalist identity
Cover of the booklet that Sam designed, featuring her minimalist identity
The booklet had spreads in 3 colours: black, white, and a brownish tint.
The booklet had spreads in 3 colours: black, white, and a brownish tint.

Vita Mak

The last set comes from Vita Mak. Vita was born in 1986 in Hong Kong, but went to collega at RMIT in Melbourne.

Vita created a visual identity and translated it to a poster, a set of flyers and a t-shirt.

Poster
T-shirt
This t-shirt would've made the festival's staff easy to identify... and would probably sell nicely as well.
Flyers
The flyers follow Vita's three-color visual concept

Linnéa Ekström

And last but not least, Linnéa Ekström went for black in her visual identity, and made a poster and some promotional items.

Ekstrom's logo uses a minimalist typeface
Ekström's logo uses a minimalist typeface
This black-on-black poster will sure stand out
This black-on-black poster will sure stand out
With this set of black pens and black paper, Ekstrom is taking her concept to the max.
With this set of black pens and black paper, Ekström is taking her concept to the max.

Please comment!

Which of the above has your preference? We’d love to hear!