South African born fashion designer Alex Koutny already looked back on an extensive career in consulting and working for international luxury brands before he created his namesake label in New York. However, it wasn’t just good experiences that led to this decision. His goal today is to establish a retreat from overly designed and needlessly decorated garments. In addition, he wants his work to be more hands-on, from beginning to end, from creation to production.
This results in a back to basics attitude, precisely rendered in beautiful silk pieces, carefully layered and constructed to look flowing but sharp at the same time. The only embellishment is separate jewelry, made of sterling silver in graphic shapes, which subtly shifts the collection in to a rougher, colder direction. As the designer himself claims:
Not too much, not too little. It’s a finely tuned sense. — Interview magazine