The Area is packed with interesting features. It is a LED lamp, which is energy efficient, but which also allows for a beautiful flat design. The large white plexiglass surface disperses the light in a uniform way, but it is also backlit - yep: light from the front and the back.
And there's more: with a series of aluminium supports you can easily turn the table lamp into a pendant, wall lamp, and even floor lamp.
Oh, and you switch it on and off via a touch sensor in the side of the frame. Sweet... (Thx, Jorge!)