From the choice of typeface, to the paper stock selection, the end result just bliss. It's the lack of elements that opens up to more possibilities.
Fray is a new venture from Simon Waterfall, and looks to change the way design agencies work, and hints that they are already working with 3500 staff. The minimalist business cards acts as a template, allows staff to write their names in the debossed blank spaces. The letter/invoice letterhead is another fantastic detail as well.
How do you react to minimalist identities and how minimal is your business card?