Neon Intervention

There aren't many ways to truly intervene into a consolidated space such as the rich interiors of a Venetian palace without the risk of irrevocably altering that space.

Lorenzo Vitturi, an Italian photographer and ex-member of Fabrica, Benetton's communication research center, managed to create a highly dramatic atmosphere (in an already dramatic space) with a very minimalist intervention: a rectangle of white neon light.

Vitturi says:

The intention was to transform the historic environment of the palace into a metaphysical space playing with the contrast between classic and contemporary.

Product Design Studio
Create an Exceptional Website
Live More with Less
Perfect Basics
Listing All Things Minimal
Webflow Created with Sketch.
No-Code Website Builder