±0 wire ware
Designed by Japanese master Naoto Fukasawa, the ±0 (Plus Minus Zero) wire ware collection consists of beautifully simple black wire tableware objects (a bread basket, a toast stand, an egg cup and an egg carton) that you wish you'd thought of first.
Plus Minus Zero seeks, essentially, balance as a leitmotif. With their brand and their ±0 symbol they want to communicate the concept of just right - be it in shape, in size, or in price.
±0 believes that designing things that coexist together is natural. It’s not just about matching colors or shapes; it’s about designing the harmony between these devices and life.
Photography via designboom.