After a break of three years from the fashion business, Japanese designers Hideaki Yoshihara and Yukiko Ode teamed up again to present an intellectual, powerful womenswear collection under the name of HYKE in Autumn 2013. While there is relatively little information to be found about the brand on the western web, the news available is impressive. HYKE produced an amazingly tight fashion video, created a capsule collection for the British luxury brand Mackintosh and will present its adidas originals collaboration in Spring 2015.
The current HYKE collection totally wins me over with its serious, no-nonsense attitude, while still playing around with uncommon silhouettes and experimental prints. Nevertheless, the minimalist attitude is quite strong in every outfit. HYKE manages to stay simple and still convey a very peculiar and idiosyncratic approach towards fashion.